As real estate virtual assistants, we are always keeping our eye out for new software and services that our clients can use to make their lives easier. This is especially true for client and lead management. It’s difficult enough to have to worry about closing transactions and running your business without adding the additional hassle of staying in touch with all of your contacts. As we all know, however, interpersonal relationships are a huge part of the real estate business, so it’s one aspect that you definitely can not neglect.
We’ve recently come across a new real estate customer relationship management system that combines three important marketing tools in one integrated solution. They are:
1. A comprehensive real estate customer relationship management, or CRM, system.
2. A powerful email marketing platform.
3. A completed monthly e-newsletter that is complete and ready to send.
IXACT Contact incorporated these three systems into their platform so real estate agents all across the country could use easy and user-friendly software to keep track of their contacts and communicate with them. There are a number of reasons that we recommend IXACT Contact to those who are looking for a new way to manage their leads:
It makes building client loyalty easy. You can develop solid client, lead and prospect relationships quickly and easily using IXACT Contact’s real estate contact system. You have the ability to create and view full contact information for each person in your database. Record and review discussions, write and send communications on a regular basis and generate a range of useful reports for your contacts, all on one easy-to-use platform. This is also a great tool to use to manage your listings. With the ability to do all of these tasks in one place, it becomes much easier for you to develop strong relationships with your contacts and build loyalty.
You have easy access to powerful email marketing capabilities. It’s always nice to have a user-friendly program for creating and sending customized, branded communication, and IXACT Contact provides that. The marketing templates are personalized and compelling, making for effective emails that people will actually read. If you’re looking for a new Just Listed or Just Sold e-Card or e-Flyer or monthly email newsletter, you can simply use one of the many professional-looking templates they provide and make it your own. Marketing emails have never been so easy to create. One great thing about IXACT Contact is that they provide you with an e-Newsletter every month that’s designed and written by real estate marketing experts. There’s no work involved on your end and each e-newsletter will position you as the authority on real estate.
Automate your marketing efforts and monitor their success. With the ability to schedule drip email campaigns and track the analytics behind each email (such as open rate and click-through rate), IXACT Contact makes it easier for you to keep track of hot leads and improve your marketing. With the system’s Email Campaign Reporting feature, you’ll know who you should focus on following up with in order to get more business.
If you can find a fast and effective way to keep in touch with all of your contacts, then you will find that you will have more time to focus on the high-priority elements of your business while still developing the relationships you need to keep clients coming in.