It is our fiduciary duty to protect the personal information about our clients. We protect our client’s best interests and personal information while representing them in the sale or purchase of their home. It could make the difference in hurting the transaction and your negotiating powers let alone protecting their personal interests.
How often do you read a testimonial or story on someone’s blog or website and wonder if they had written permission to do so? Even posting pictures of your client’s without their permission is not permissible.
DO NOT GIVE OUT INFORMATION WITHOUT WRITTEN CONSENT!
Their personal life, their reasons for selling or buying a home is personal information and not for the Realtor® to give out unless the seller or buyer gives specific instructions to do so. Giving out personal information is NOT anyone’s business but the clients and they expect us to protect their interests.
When a client does ask that I divulge why they’re moving, selling or buying then I make sure to get it in writing and go as far as to include it in the special terms of the listing agreement. The seller signs off on the agreement and it is a specific part of the listing agreement. With a buyer it is in the form of their signed cover letter to the seller.
Blogs, websites and other online advertising. I MAKE SURE TO GET WRITTEN PERMISSION with my signed permission and testimonial form should they agree to my using their testimonial, videos and pictures on websites, blogs and basically for advertising and marketing.
Needless to say, it is our duty to protect our client’s best and personal interests. Not only is it our fiduciary duty, it is how we conduct business to protect all parties in each and every transaction.
Protect your client’s best and personal interest.
Get permission IN WRTING to use anything ...
.....that is NOT YOURS.