This is a story about imagination and the power of social media, video and community. If you haven't heard about "Caine's Arcade", you'll be seeing it on your Facebook page soon. A 9-year-old built a cardboard arcade at his father's store but almost gave up on the project for lack of customers. Until a short film gave him all the publicity — and players — he could hope for. But this isn't just about a cute neighborhood kid with an entrepreneurial spirit, but the power of video that has created this sensation. Enjoy the video, but remember it's the filmmaker that deserves a lot of credit for bringing this wonderful story to the rest of us.
Albert Einstein once said, “Imagination is more important than knowledge”
Imagination is the heart of business success. While corporations themselves may appear to be based on buttoned-down rules and regulations, the entrepreneurs who started them have all, without exception, been highly creative and imaginative. Those corporations that remain innovative and progressive still retain some themes of imaginative expression.
So, through imagination, a person arranges old concepts, ideas, plans, and business models into new combinations. Now while nothing new is created, the new pattern yields surprising results.
Sometimes we, as Realtors need to engage our imaginations to gain more business or market properties. Think outside the box...or, using "Caine's Arcade" as an example of thinking inside the cardboard box...and maybe it's time to start using video in your listings and presentations.
Comments (11)Subscribe to CommentsComment