Should you write your own content for your real estate website?

Real Estate Broker/Owner with WebTech Dezine, Gabrielle Jeans Real Estate Coach

content writing real estate agentSome tasks in your business are worth far more per hour than others, so you want to do the most revenue generation activities yourself and leave the less revenue generating activities to others. For instance, spending time on the phone following up with past clients and prospects is a high level, revenue generating task. Doing paperwork for closings is not a revenue generating task, though it’s obviously an essential part of your business and must still be done.

If you’re building your business online with your real estate website, you really need to take an inventory of yourself and think about whether you should create your real estate content, have someone do it for you, or a combination of both.

If you have a lot of experience in your specialty, and your writing skills are excellent, content creation will be a simple matter of sitting down at your computer and letting the ideas flow onto the screen. But if you aren’t such a person then generating material for your site may feel like having a tooth pulled without anesthetic!

But don’t despair. There’s something for everyone on the web. Before you decide to create your own content, here are some things to consider:

Do you have the expertise?

  • Are you really an expert?
  • Can you write valuable, reliable, interesting content regularly that can’t be readily found elsewhere?

Some of your readers will quickly know if you’re an expert or not because they live in your farm area. Don’t try acting like an expert if you’re not as these people are your listing prospects. The people interested in moving to your farm area are buyers. They won’t know nearly as much about your farm area, so your site will be particularly valuable to them.

Do you have writing skill?

  • Can you write well?

If you have no formal training it’s unlikely you’ll understand all the ways of making your writing concise yet easily understandable. But for some people practice has made perfect. They’ve done a lot of writing on the internet and in college or university over the years and have developed a knack for it.

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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I personally believe it would be a combination of my own content and content provided by the developer.

May 15, 2012 12:59 AM #1
Mykael Marinelli
American Caribbean Real Estate - Key Largo, FL
RECS, - The Fla Keys Real Estate Conchquistador

For me, personal content works best. Its more conversational and relaxed and notice that I get better and more responses that by developed posts.  That being said it really depends on the writer and who they are trying to target.  Active Rain is a great place to hone your blogging skills

May 15, 2012 01:02 AM #2
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I think of writing a website like I think of yard work - if you're good at it, then do it yourself. If it's going to look unprofessional or messy, then pay someone else to do it.

May 15, 2012 01:52 AM #3
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Great post, Gabrielle!

May 15, 2012 03:35 AM #4
Gabrielle Jeans
WebTech Dezine, Gabrielle Jeans Real Estate Coach - Toronto, ON
Real Estate Web Solution, Real Estate Trainer and Coach

Thanks for all the comments all. I am glad we are all on the same page about this issue. Some people have the skills to write and engage their readers and some dont. It's always better to get a professional and pour out your knowledge and have them refine it for you. 

May 15, 2012 04:14 AM #5
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

So many agents start off with a cookie cutter site with basic buyer and seller information. They must rewrite and customize their website for readers and search engines. Great blog Gabby, SUGGESTED and shared. :)

May 15, 2012 07:03 AM #6
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