Trying to use Social Media the Right Way

Real Estate Broker/Owner with RE/MAX Realty Services

One of our goals at RE/MAX Realty Services is to go above and beyond any ordinary means of staying in touch with our clients and agents.  The ordinary means could be a phone call here or there, an email about an open house or even a cupcake on a special birthday.  While these are useful tactics we always need to think of other ways to get our brand out there, to connect with people on a level other than via phone or email.  

Given the day and age we live in, anything and everything revolves around Social Media.  Five years ago we questioned the longevity of sites like Facebook, but now we are watching them set up for an IPO in the billions.  That answers our concern right there.  If sites like Facebook, Twitter, Youtube, Linkedin (I could go on forever...) are here to stay, why not make the most of them?  These online communities give us access to everyone. They are public sites that allow us as people and businesses to make ourselves accessible to the public.  

It isn't just about being 'Friends' with people on Facebook or any of these other sites.  It's about engaging with them, keeping them up to date with what you are doing.  How lame would these sites be if no one updated them?  These tools allow us as professionals to connect with our lives outside of work.  If you have a business page set up on Facebook, don't spend all of your time selling and marketing.  Let your 'Friends' or 'Likes' know that they are interacting with a real person on the end, not just an agent trying to make a commission.   

How are you using Social Media to your advantage? Do you think it is something sustainable?  In my opinion, it's not going why not use it as a tool?


Comments (3)

Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Marketing has changed in the past few years - if you're not online, then you don't exist. Print ads are virtually meaningless in most markets.

May 17, 2012 02:02 AM
Ken's Home Team LLC. | 360.609.0226 | Portland, OR & Vancouver, WA Real Estate Team
Ken's Home Team LLC. - Vancouver, WA

I wanted to say HELLO and CONGRATS!!! On joined ActiveRain, You have made a GREAT Choice!!!!!  I have been a member for over 2 years now and it has been amazing for me and my business check out my blog. I would like to add you to my network Check out my Profileand Please add me to your network and I will ad mine to yours, also, if you need any help please feel free to call me or email me.  I offer this because I also want to get to know you and when I have a referral I know a person in your city so I can send YOU Business!

Again, feel free to contact me if you need any help with ActiveRain.

Thank you,

May 21, 2012 01:39 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Marketing costs have been reduced thru SM .

pls. view our Re/Max RELO message -

Aug 11, 2014 10:43 PM