You probably weren't expecting me to tell you this, but the most common reason people give us for not trying Happy Grasshopper is that they just don't get it.
Who knows, maybe that's you? We often hear, "That seems neat, but I just don't think I could send that kind of thing to my database."
Sometime people even criticize what we are do. They swear that sending our fun, friendly content would be database suicide and could never work.
Some of our biggest fans started just like Karen:
Gwen is right - Sometimes you just need to hit send. Clients are often will be so pleased with the replies they get that they forward them to us. Here are two (with last names and contact data removed):
REPLY FROM RECIPIENT:
Subject: Re: Flying Dutchmen
I just wanted to reach out and let you know that from a business owner’s perspective, as well as just a normal reader of your emails, I think you’re doing a fantastic job! While I’m not in the market for a ”jetson-like” flying car nor an IKEA pre-fab, I have been intrigued enough with your emails that I not only opened them, I’ve also gone as far as to read them in their entirety, clicked on all the links, looked at all the different pics and then share them face-to face with a couple friends just for fun.
While that’s every company’s goal, it is a very difficult result to get when marketing and you’ve managed to do it successfully several times now with me.
I also REALLY appreciate how you do not inundate my inbox with marketing blast emails. The frequency in which I received your emails has made them feel personal and important. …another difficult outcome to accomplish.
So, well done Matt! Best of luck to you!
Warm regards,
Sarah, CEO, founder
ORIGINAL MESSAGE:
Hi Sarah,
Did you ever dream about having a flying car when you were a kid? How about flying out while sitting in traffic?
I heard in the news that a Dutch company is now taking orders for one. I immediately had visions of the one on the Jetsons. Unfortunately, it is more like a motorcycle with a helicopter attached. I guess it’s a start. ??It did get me thinking about all the other gadgets I dreamed of as a child. What did you always wish for?
Have a great day, and please let me know if I can help with anything.
Best,
Jim
REPLY FROM RECIPIENT:
Subject: Re: The IKEA House for real, an actual house with everything inside included
That is so cool Matt! No, I did not. This just may be the answer!! I’ve been looking at Tumbleweed homes (a little small), the Sweetwater canvas Bungalows (not sturdy enough to take the winds), and redoing the 1890′s barn (just don’t know where to start with that!) I’ve been getting a little frustrated by the process! I LOVE IKEA and Swedish design! We don’t have as many IKEA stores up here as in L.A. but there is one in Palo Alto. I’m going to check your link out.
You are an angel for giving me the right information when I need it most!!
Thanks so much!!
Cindy
ORIGINAL MESSAGE:
On Apr 5, 2012, at 12:53 PM, Matt (last name)- REALTOR wrote:
Hi Cindy,
Do you love IKEA? Funny, but now you can now buy a whole house from them for $86,500.
It’s small, but the 745 sq. ft., 1BR/1BA is stocked with all things IKEA from the kitchen appliances, to cabinets and counters. The bathroom has IKEA sinks and storage, and the bedroom closets are all built around the retailer’s closet system. What has the world come to? Check it out here.
Don’t worry, you won’t need a plastic baggie of wood dowels and pressed metal wrenches to put the house together. It is delivered in a couple of pieces and assembled on the spot. What do you think? Would you buy a house from IKEA?
Have a great day. Let me know if you need anything.
My Best,
Matt
Traditional email marketing is getting tired. After more than a decade of subject line, call-to-action and send-time optimization, recipients have grown tired of being manipulated and feeling like a target.
Year over year falling open rates confirm this. Email is still a great way to communicate, but senders can get better results by changing their game. If people want better results, they must do something different. Happy Grasshopper is different. Instead of optimizing for conversion, we’re optimizing for friendship.
We get a lot of feedback after a client's first send – the most common is something along the lines of “Whoa, I didn’t expect this to work so well. I got more replies from this message than I ever get with my (regular newsletter / 33-touch / anything else I’ve tried).
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