One of my biggest passions is cooking, which is why I constantly compare everything to food, even relationships. However, I never thought about how alike properties and food can be, until I started working in the sales and marketing business for real estate videos. Think about it, how does buying a property differ from buying a menu item at a restaurant? Probably the main difference is the price...
1. When you go to an agency, you will first meet a realtor, and you will get a brochure with different pictures and descriptions of properties to choose from.
When you go to a restaurant, you will first meet your waiter and you will get a menu with a list of food items and descriptions of plates to choose from.
2. Then maybe you will ask your realtor for a broader description of the properties that grabbed your eye, same as you will with your waiter.
3. Eventually, if you are in the location, you will go and get a tour of the property, but what happens if you're not, you will probably get a virtual tour with pictures of the properties, or better yet, a video, which will give you a better taste and feel of the property. However, you won't be able to experience living in the property until you buy it.
Same with the menu item you choose; maybe the menu has a picture of the plate you chose, however even if it does or not, you wont be able to experience the dish until you order it and savour it.
4. Once you sign the contract for the property or order the dish, you will have to pay for it. Maybe it will exceed your expectations, and maybe it won't, but the bill will still come along, no matter what. That's when realtors and servers come in the picture; I find it extremely important for any one selling anything to give you the best advice and opinion about what they're selling. Even if you have a completely different taste than the buyer, an opinion is worth a thousand words.
For example, if I go to a restaurant and I order a Masaman Curry, I love when the waiter tells me, "by the way, this is very spicy." Even if I eat spicy or not, the waiter has gained my trust, and next time I go to the restaurant, I will try to get the same waiter.
The same with my realtor, if he/she takes me to see a house and tells me, "Hey Karin, by the way the drainage isn't tops here." I assure you that next time I'm looking for something or know someone that is, I will give them his/her name.
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