Properties vs. Food

Services for Real Estate Pros with

One of my biggest passions is cooking, which is why I constantly compare everything to food, even relationships. However, I never thought about how alike properties and food can be, until I started working in the sales and marketing business for real estate videos. Think about it, how does buying a property differ from buying a menu item at a restaurant? Probably the main difference is the price...

Luxury House

1. When you go to an agency, you will first meet a realtor, and you will get a brochure with different pictures and descriptions of properties to choose from.  

TiramisuWhen you go to a restaurant, you will first meet your waiter and you will get a menu with a list of food items and descriptions of plates to choose from.

2. Then maybe you will ask your realtor for a broader description of the properties that grabbed your eye, same as you will with your waiter.

3. Eventually, if you are in the location, you will go and get a tour of the property, but what happens if you're not, you will probably get a virtual tour with pictures of the properties, or better yet, a video, which will give you a better taste and feel of the property. However, you won't be able to experience living in the property until you buy it.

Same with the menu item you choose; maybe the menu has a picture of the plate you chose, however even if it does or not, you wont be able to experience the dish until you order it and savour it.

4. Once you sign the contract for the property or order the dish, you will have to pay for it. Maybe it will exceed your expectations, and maybe it won't, but the bill will still come along, no matter what. That's when realtors and servers come in the picture; I find it extremely important for any one selling anything to give you the best advice and opinion about what they're selling. Even if you have a completely different taste than the buyer, an opinion is worth a thousand words. Pay your bill

For example, if I go to a restaurant and I order a Masaman Curry, I love when the waiter tells me, "by the way, this is very spicy."  Even if I eat spicy or not, the waiter has gained my trust, and next time I go to the restaurant, I will try to get the same waiter.

The same with my realtor, if he/she takes me to see a house and tells me, "Hey Karin, by the way the drainage isn't tops here." I assure you that next time I'm looking for something or know someone that is, I will give them his/her name.



Comments (7)

Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator
Hi Karen, first Happy New Year! Second, welcome to active rain. Personally I prefer a menu with actual photos of the dish if I'm eating at a family type restaurant. Sure if I go to a five start I expect them to bring the dish and let me look at it and smell it but if I'm ordering something to live with (in) I want photos! I sent you a private msg about another free marketing opportunity, too.
Jan 04, 2008 06:59 AM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy Karen

You have written a very fine frist blog. If folks can't trust the person they are working with it's over before they even get started thats for sure.

Have a good one


Jan 04, 2008 09:26 AM
Karin Reznicek - Doral, FL
Thanks Ken. Ofcourse everyone wnats photos if they're choosing a place to live in, or better yet a live tour of the place itself. Hehe. I've experienced leasing a flat which lookes in perfect condition, and not even a month passed and everything was falling apart. Terrible, and I got charged for some of the damage, which was not even mine! I read Sharon Simms blog about sleep overs. That sounds great, I mean, to be able to stay for a weekend in the property you pretend to buy, in order to savour it before you sign the contract. It's still too complicated anyway, imagine how many people would "sleep over" and not sign after. COmplicated subject. Haha. Thanks Ken and I'll check your private message. Cheers
Jan 05, 2008 12:25 AM
Karin Reznicek - Doral, FL
Thanks Dale! I completely agree with you on that. However, sometimes people can be ver decieving, and maybe you wont notice at the beginning, but yeah, I guess that our human intuition does help us know who to trust and who not to. Thanks for your comment! :) 
Jan 05, 2008 12:31 AM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL


After skimming the post before this one...

I am now confused and hungry :)

Of course, I am just messin' around with you :)


Jan 08, 2008 09:40 AM
Karin Reznicek - Doral, FL

TLW: Oh you found it! I do think I have a good point, don't you think? I mean, obviously they're completely two different things, but the process is the same. Thanks for taking the time to read my posts, and please, I always like constructive criticism, so fire away! :)

Jan 08, 2008 11:08 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

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