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Customer Service is Everything

By
Real Estate Agent with Coldwell Banker United, Realtor

As a Realtor I make my business to read the marketing materials of other agents and I'm always amused when I read agents advertising that they are number 1 in the company or the neighborhood or the city or blah, blah, blah.  Do Realtors really think clients care? 

Clients don't care that you're number one. They want to know that they will be number one.  Will you answer the phone? Will you be available after they list the house? Will you provide feedback? Will you do your job?

I have always found that if I take care of my clients, my clients will take care of me. By and far the majority of my business is repeat and referral. I treat each client as if they were my only client. By going above and beyond the average agent, my clients reward me with the gift of referrals and repeat business.

At each step of the process, from staging the house for listing to signing the papers at the title company, I'm at my clients side with my sleeves rolled up.  I have even gotten down and dirty and planted nearly a hundred four inch pots of color in the front yard in the name of getting the job done.

It will never be my goal to be the number one Realtor for anything, except customer service.  After all, if you build a better mouse trap....

LaNita Cates
REMAX of Joliet - Joliet, IL
LOVE your blog! You couldn't be more correct on what you said! Customers want to make sure they are treated as number one and want you to work FOR and WITH them. THey could care less what designations you have behind your name or how many listings you have on the market. They want to be treated the best. Good luck to you Mary in 2008!
Jan 04, 2008 03:16 PM
Mary Bowen
Coldwell Banker United, Realtor - The Woodlands, TX
Real Estate At Its Finest!!!
Thanks for your comment.  Service is something I passionate about. I need to leave the closing knowing that I deserved that commission check.
Jan 04, 2008 03:23 PM
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Mary, no one cares which agent is #1.  In any case, so many agents make that claim that it has become meaningless.  People care about what benefits you will bring to them.
Jan 04, 2008 03:30 PM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Mary, seems like such a simple concept....service....yet agents think the "I" part of the equation still works instead of "they or them".  Nice post.
Jan 04, 2008 03:34 PM
Lowell Schroeder
Maloof Realty - Morton, IL
Maloof Agent

Mary, I love your down to earth logic.  The client, customer, prospect and voter..its about them stupid! Spoil them make your number one priority and your rewards  will come.

Lowell Schroeder, Agent Maloof Realty

Jan 04, 2008 03:37 PM
Birmingham Alabama Real Estate, Stephen Wolfe
LivingInBirmingham.com - Birmingham, AL
Mary, good one! It really does make sense, while I do know that some clients do want to know about yours sales and volume history, most just want someone who is going to take care of them and help them accomplish their goals
Jan 11, 2008 02:44 AM