"How to Kreate Kwality Kontent" - Blog Tips for Rain Drips

Real Estate Agent with Fathom Realty West Sound WA State 52404

Okay, so here goes my broken record impression again....

For those of you who've heard this tune before, and actually GET IT, you have my permission to move on to the next post.

I've covered this ground numerous times before. Here's a quick trip down memory lane:

"Is Your Blog a Toxic Waste Dump?"

"How to Sabotage Your Own Blog!"

"Counterfeit Blogging"

"Original Content" - Using Your Own Voice in the Rain

" Kopy Killers" - Plagiarizers on the Platform

In our on-going efforts towards improving overall posting quality, one of the reoccurring problems we encounter here in the Rain are members posting 'Cut & Paste' content - articles lifted (stolen) from other websites, and regurgitated/dumped onto their blog. For many new members, this act is committed somewhat innocently, out of ignorance and lack of experience. For others, it is a willful, deliberate way to simply game the system, and garner/hoard some cheap points.

Now, I'm not saying that it's wrong for you to quote some outside source material within the context of your blog article, giving rightful credit to your source. But to only write a brief lead-in sentence, and the rest of your post is someone else's intellectual property, doesn't constitute good quality or 'original' content.

There is one surefire way to ensure that you are never accused of plagiarism or infringing on anyone's copyrights: write "only original' content, all the time!" Recognize that good, effective, quality blogging takes time, thought, and commitment. There are no 'quick-fix' shortcuts. Plagiarism is the results of a lazy blogger.

 Let me give you some honest advice: If you're not going to invest the time and energy to publish good, quality content on your blog, then don't blog! Seriously, find some other means of marketing yourself.

Call on 'Expireds.' Solicit 'FSBO's.' Put your glamour shot in shopping carts. But whatever else you do, DON'T blog!

While we're dealing with quality content here, let me breach another issue. Blogging, in its purest sense, is an 'engaging' conversation. It's a dialogue between people. It's interactive.

That having been said, "What are you saying in your blog?"

Put yourself in the shoes of the consumer. Go outside the ActiveRain platform, and re-enter as though you were a prospective client searching for information in your particular town or county. If they were to come across your blog, what would they find? Would your articles 'engage' them? Would they invoke a responsive conversation? Does the information you provide through your writing give them practical advice and information? Helpful and knowledgeable counsel?

I'm not attempting to micro-mange your writing here, or force you into some blogging box. Blogging is far too personal, expressive, and creative for that.

One size never fits all in the Blogosphere.

However, many of us come to the blogging table carrying a lot of past marketing baggage. We simply assume what has worked in other mediums will work here as well. Your blog isn't a business card. It's not a newsletter, or a refrigerator magnet.

The goal of your blog is a 'two-sided' conversation. Static websites of the past did ALL the talking. They filled the Internet with cold, lifeless facts and self-promotional overkill. The consumer couldn't ask questions. And even if they could, no one was listening.

Go back through your blog archives. Right now. What do you see?

Does your writing 'engage?' Does 'evoke' a response? Does it stimulate conversation? Are you sharing good, consumer-relevant information?

Or, does it read more like an advertisement? Is it ALL about YOU? Or, are you simply doing ALL the talking?

~     o     ~     o     ~     o     ~     o     ~     o     ~


Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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  1. Nathan Gesner 04/06/2017 05:21 AM
ActiveRain Community
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Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Diane - 'Professor Jacobson'...definitely has a nice ring to it!
Jan 06, 2008 12:11 AM #14
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Moni - 'Hang 'em?'  ....actually, I think we should bring back Public Stoning!
Jan 06, 2008 12:12 AM #15
Ginger Wilcox
Sindeo - San Francisco, CA
Always worth repeating Rich.  On Active Rain, I find it easy to engage.  Outside AR, sometimes I feel like I am talking to myself.  (Whoops, can you talk about life outside the rain anymore?  ;o)
Jan 06, 2008 12:35 AM #16
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate
Hi Rich:  I hate to tell you this, but I have already seen some realtors who were stoned in public.  Not a fun thing to watch, athough they did some pretty funny things... LOL.
Jan 06, 2008 12:36 AM #17
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Rich, From when I first started blogging before I found Activerain, I look back and they were just "thoughts."   It was here that I saw Blogging at a whole new level and my content is always my own and orginal for this site.  Using cut and pastes are someone else's thoughts and words and I wouldn't want my name on anything I didn't write.   Good thoughts and advice.
Jan 06, 2008 12:52 AM #18
LaNita Cates
REMAX of Joliet - Joliet, IL
Hi Rich, Good post. I'm new to Active Rain and I only want to hear about real estate. I could care less about new grandchildren or what their dog wore for Halloween. I'm surprised that agents have that much time to talk about things to basically strangers. Those items should be saved for friends/family. I come here to learn about real estate.
Jan 06, 2008 01:03 AM #19
Jo Olson
HOMEFRONT Realty - Kettle Falls, WA
HOMEFRONT Realty @ LAKE Roosevelt - Stevens County
With Permission from the Professor I am moving on :)
Jan 06, 2008 04:30 AM #20
Faina Sechzer
Henderson-Sotheby's International Realty - Princeton, NJ
Real Estate Expert - Princeton, Montgomery ,Hopewell, NJ
Rich - the issue of what constitutes quality has been expressed by many. For some it's quality personal stuff, for others it's quality funny stuff, for others it's real estate only. Everyone here has a different perspective on what consumers are interested  and will find engaging and "quality content". I struggled with the issue, wrote many posts about it. People on AR don't even have the same audience. For some it's AR folks, for others -it's not. I love blogging, and don't want to rain on other people's blogging parade, people for whom blogging brought in the outside consumer business. I can't at this time count on it as a source of business. I will continue because I don't give up easily and I want to believe in this. I also have great fun. That's the P$L column I am putting it for now.
Jan 06, 2008 06:15 AM #21
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
You're right Rich, and as I've grown more in the Rain so has my voice and how I share it and with who.  I recently wrote something about it too.  Nice way to put it here and nice talking to you!
Jan 06, 2008 06:36 AM #22
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
You are funny.  Where do you get those little customized activerain logos?  Is there a place I'm missing, or does everyone just make their own?
Jan 07, 2008 02:12 PM #23
Marlene Scheffer
Realty Station - Bremerton, WA
Realtor to Kitsap County, WA
Hey, Rich, if I ever plagiarise without even realizing it, you'll just come right out and tell me, won't you?  Nicely, though, I'm fragile.  :)
Jan 12, 2008 05:55 PM #24
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.
Hey, thanks for the reminder.
Jan 12, 2008 06:26 PM #25
Robert & Jani Bielenberg
Bielenberg & Associates - Denver, CO
Centennial, Colorado, CRS, GRI,e-PRO

You make it sound so easy!  If it were only that easy! I understand the what, but I need to understand the how!

Dec 09, 2008 11:31 AM #27
Inna Hardison
ha media group - Orlando, FL
Wordpress for Real Estate & Design, Print HaMedia Group

Who the heck am I supposed to talk about on MY BLOG then?  Like am I really s'posed to find other people and stuff interesting?!  I swear I thought it was all about ME-ME... darn it:-)

In all seriousness, do we stone 'em, hang 'em or use this here wonderful platform of making the lazy gamers all too public for comfort?  Of course we can always staple their entrails to their earlobes or something fun like that, with Amanda's permission... I'm just askin'

Dec 09, 2008 11:40 AM #28
Virginia Hepp - Mesquite NV REALTOR
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

I just noticed another AR member's website - with pictures stolen off my AR blog and the Localism page!  It is the first time that I have been a victim so I was kinda flattered, actually.  Also funny, his description of the photo was of the wrong place - if you are going to steal a photo, why not steal the description?




Dec 09, 2008 12:30 PM #29
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

I just write and the way I write, not too many will steal my content! I try to be interesting and provide good information with a 'Susie flair.' How many people can't help but be naughty and are fascinated with Cowboys and Bullriders? Haven't seen too many on AR now that I think about it. If you can't have fun doing what you are doing, why do it?

Dec 09, 2008 04:27 PM #30
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Glamor Photos on shopping carts - eureeeeka a new marketing idea!

Dec 09, 2008 11:25 PM #31
DeAndrea "Dee Dee" Jones
Home Buyers Marketing II, Inc. - Manassas Park, VA
The NorthernVARealEstateLady & DMVRealEstateChick

I know we all are trying to come up with ideas, but if you have to result to copy and paste iot is best not to write anything.

Dec 10, 2008 12:14 AM #32
Sonja Adams
Samson Proprties - Purcellville, VA

Excellent post....a blog is really about engaging your reader .... hopefully engaging them to converse with you!

Jan 13, 2009 02:20 AM #33
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

Can we cut and paste from this post and leave as comments when people flood our market with junk posts?  No, I would never do that - the last thing I'd want is a public war of words! 

Feb 18, 2009 01:02 AM #34
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