A Method To My Madness

Real Estate Broker/Owner with New Paradigm Partners LLC EB #1326335

I do a lot of market reports. That's pretty much an understatement - probably 80% of my 563 blog posts to date have been market reports. And I can tell from some comments, and a couple of e-mails, that my motivation for focusing on these may be misunderstood.

I am not writing market reports because it's an easy way to bag some points. I'm not doing them to delight my subscribers, even though there are readers that follow them carefully. I'm not writing them because it's an effective way of directly attracting clients. And I'm certainly not doing them because they're fun to write - it's a lot of hard, tedious work, even with templates for my graphs.

I'm writing market reports because it's the best way I have found to get our IDX website, on page 1 of Google searches.

These reports provide frequent new content and content-relevant backlinks from my AR blog. So in the sense of useful results, Google is my most important reader. I structure my reports to maximize search results - I want Google to like me and put me in front of buyers who are looking for homes in our market. But I also take care to write them well - I do want to keep those who care about these matters well-informed about what's happening in the marketplace, and doing them regularly certainly helps keep me up to speed as well.

Here's how it works:

Our IDX website highlights the three biggest cities in our market area - Fort Collins, Loveland, and, as of the beginning of May, Greeley. Each of these cities has it's own search page, and each of those pages, in turn, has 16 pre-set search pages, which include both category searches like 4-bedroom homes, foreclosed homes, acreages, etc., and searches for specific neighborhoods, like Fossil Lake Ranch, Harvest Park, etc. (We also have an advanced search function, which lets buyers search the entire MLS.)

The pre-set searches provide the categories for my market reports. So, for instance, I'll do a market report for 4 bedroom homes in Fort Collins, and I'll link it back to the search page on our IDX website for 4-bedroom homes in Fort Collins. Since it's from ActiveRain, Google sees this as an authoritative backlink and gives the website page some juice. So when a home buyer does a long-tail search looking for 4 bedroom homes in Fort Collins, our website will get good placement. How good? For Fort Collins and Loveland, for 31 searches incorporating our category keywords, we had 29 page 1 results the last time I checked (and I check frequently).

Here's what it looks like:

Blog Diagram

So, to stay current and keep pleasing Google, I post market reports regularly. In addition to the seven communities in our market area, each of which gets it's own overall monthly market report, I'm doing 45 category reports, in groups of 15 a month. I think being consistent and regular is important, and I'm going to keep doing these until it doesn't work anymore.

And because I don't want to be a dull boy, I really enjoy the opportunity to write about other stuff - and pretty much any other stuff will do, as long as it's fun.

Posted by
Mary & Dick

Mary & Dick Greenberg
New Paradigm Partners LLC
2601 S. Lemay Ave. #41
Fort Collins, CO 80525


Data Source: IRES MLS


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Jane & Jeff Daley, PhD
Luxury Valley Homes For Buyers & Sellers Phoenix AZ Area - Scottsdale, AZ
Scottsdale Real Estate Arizona

Our MLS is more concerned about charging us for all the extra features that they can dream up, to include charging us extra if you want your listing shown ahead of everyone else in the system. We moved to this new system and they charge us 75% more and we get less. Another good business plan brought to us by our RE boards.

May 22, 2012 01:57 AM #47
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Dick, I enjoy your marketing reports and it does take time and consistency. Well done! Maybe someitme you will give us a hint on your templates that you use.

May 22, 2012 01:58 AM #48
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hey Dick, our Dynamic Page site should be done soon - and I'll be working to get the IDX on Google's front page with some of your madness methodology. I always knew what you were doing. ;) But, I sure appreciate the clear how to's...thanks.

May 22, 2012 02:01 AM #49
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

It's amazing how people sneer at market reports around here inspite of the fact that everyone can atest to getting business from them! Yes, I too am a boring old pencil pusher that does them every month. I actually don't understand your 'mad master plan' here but as long as you do.

May 22, 2012 02:29 AM #50
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


This post should be marked "required reading" for newbies.  You have stated the reasons and importance of market reports.  They are a pain to write, everyone seems to agree.  I am in the process of trying to develop a good template to use with my market reports.  I am going to check your reports out.  I made a commitment the beginning of this year to write 4 market reports a month.  I need to keep to that commitment.  Thanks for the remainder that market reports are valuable, for me and my readers.

May 22, 2012 02:53 AM #51
Jairo Arreola
Lotus Group Realty - San Jose, CA
VA Home Loan Specialist - SF Bay Area - South Bay

Wow! What a great strategy! Thanks for the tips and great diagram by the way. Keep at it, if it works for you.

May 22, 2012 03:58 AM #52
Jayne Clement
Keller Williams Realty - Los Feliz, CA
Los Angeles Short Sale Agents


May 22, 2012 04:44 AM #53
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing this strategy with us Dick, it sounds like a well thought out and implemented plan, I am glad that it is working so well for you.


May 22, 2012 04:48 AM #54
Linda Urbick
RealtyOne Group - San Ramon, CA
Selling San Ramon Valley - 925-786-5132

Dick - So you gave me an inspiration - I do community reports but have not done any specific reports such a 4 bedroom, homes with pools, etc. Gives me more to write about.  Thanks

May 22, 2012 06:02 AM #55
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Dick - Come on man, I actually like your Market Reports:)  Besides, I never painted you as a points whore.  Consumers tend to eat up those things. 

Seems like Google hearts you folks.

May 22, 2012 06:48 AM #56
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I think you have a winning formula that produced direct results. 

I also like to do market reports and the one thing I have gotten out of them is that I am much more knowledgeable about my marketplace.  If someone cites a statistic, or wants one,  I've got it in my head.


May 22, 2012 07:10 AM #57
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Dick, I am heading back to the drawing board on some issues.  I think the Google changes have hurt me especially at AR. Some good thoughts here.

May 22, 2012 01:08 PM #58
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas


This sounds like a great concept.  Market reports do take a lot of work and I tend to put them off till the end but I am always prepared to talk about our market because of doing them.

Keep up the good work!


May 22, 2012 01:14 PM #59
Gina Tufano
Ask Gina & Company with Pearson Smith Realty - Sterling, VA
Ask Gina & Company, Northern Virginia Real Estate

I started doing market reports monthly for specific neighborhoods and it's amazing how many homeowners appreciate the data! Keeps me in the loop too!

May 22, 2012 01:57 PM #60
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Dick, keep it up!  I like market repoorts.  And if it helps your ranking, may other benefits will come your way.

May 22, 2012 07:56 PM #61
MikenMarie Edwards
The FoCoHomes Group with - Fort Collins, CO
"We Bring You Home To Colorado"

Hi Dick,

This was great information! We hope to get our blog and IDX site up and running soon.

May 23, 2012 04:30 AM #62
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

Sorry I came in at #66 - You'd think I'd be a better friend than that. You do an awesome job. You're an inspiration.  I find it challenging to do the research, blog, sell, etc. Just another great reminder that I need to go back to my blogging calendar. I setup a WP Website and took down my old one. I'm switching IDX companies so my market reports will generate long-tails. The other version, as pretty as RealtySoft is, doesn't since they are iframe based. Too many things to do! But I made time for turtles today. Thanks for thinking of me~



Cathy Bureau

May 23, 2012 05:18 AM #63
Stephanie Arnett
RE/MAX Partners~ Starkville, MS - Starkville, MS
SRS, IMSD, Broker Associate, REALTOR

Great post (same reason I do it :)

May 23, 2012 05:28 AM #64
Courtney Brown, Realtor (S) Vice President
Island Sotheby's International Realty - Lahaina, HI
Live a Maui Life!

Thank you for your post.  I've done market reports, and am always interested in how other people present the data and information AND keep it interesting!

Aloha and Mahalo!

May 28, 2012 10:43 AM #65
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Dick, the thing is; there is so much important info in those reports! As a Stager I can read a market report for a clients area and be able to use that info during a consult to help the homeowners (or as ammunition as to why Staging their home would be the right thing to do).

Jun 03, 2012 12:30 AM #66
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Dick Greenberg

Northern Colorado Residential Real Estate
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