Google Knowledge Graph

By
Mortgage and Lending with Fitzgerald Financial, a Division of Monarch Bank

Google Knowledge Graph, Project Glass, Self-Driving Cars, Siri, Watson and the future of “Post-PC” computing.

I’ve written previously about Google’s frequent updates to their search algorithm and how that can affect your visibility from a Google search.

Last week, Google released an updated algorithm that is much more revolutionary than evolutionary; it even has its own name:  the Google Knowledge Graph.

Google considers their newest algorithm important that it even has a page, including a video, that explains what the “Knowledge Graph” is: 

“When you search, you’re not just looking for a webpage. You’re looking to get answers, understand concepts and explore.

 

The next frontier in search is to understand real-world things and the relationships among them. So we're building a Knowledge Graph: a huge collection of the people, places and things in the world and how they're connected to one another.

This is how we’ll be able to tell if your search for “mercury” refers to the planet or the chemical element--and also how we can get you smarter answers to jump start your discovery.”

 

Alongside the usual “News,” “Images,” “YouTube,” and “Search” categories, search results can be found in new sections such as “Patents,” “Blogs,” and “Discussions,” such as the discussions held on social networks.  So for those of us that use blogs and social networks as a part of our overarching online marketing strategy, this should, at least in theory, help us out.  It also makes it easier for anybody to find more specific information—whether it’s related to real estate or any other topic.

What’s even more interesting is the likelihood that this was developed as a “backbone,” of sorts, for a speech-enabled “Assistant,” to rival the iPhone’s Siri, on future Google devices, the first of which we’ll see as a feature on Android phones.  However, Google’s recently announced “driverless car,” which was legalized (under certain circumstances) in Nevada last week along with Google’s Project Glass—a super sci-fi project that Google can describe better than I can—I would expect to be powered by Google’s Knowledge Graph as well.  The voice-control part—to rival Siri—is dubbed “Majel,” a reference to the talking assistant on Star Trek.

We’ve seen technology change radically in a very small amount of time.   Although the iPhone is the most popular smartphone on the market, and has been on the market before Android or any other true modern smartphones, it was not until around 2010 when Android blew up in popularity, the iPhone finally became available on Verizon, and the original iPad was released.  This all led to Steve Jobs’s now infamous declaration that we are now in the “post-pc era,” upon the release of the second generation iPad.

So where does this leave us?  And where can we go for here (in terms of “post-pc”)?

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Bob Caldwell

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