The Long Tail

Real Estate Broker/Owner with SnowHome Properties

Sitting here at the CyberStar Summit in San Antonio listening to Bill French, founder of MyST Technology, discuss the long tail of the web and how it relates to real estate.  We are all so enamored with getting control of the major search terms and phrases by which people find us in our markets.  But, statistics show that only 3% of searchers actually use those terms.  There are thousands of others that people use to search, including long phrases, like "Saucalito 3 bedroom home with a boathouse and maid's quarters."  Difficult to identify all those terms, but there are ways to get to those potential prospects.  Blogs may actually provide the best way, simply because creating relevant content about your marketand sending it out the web means that all those phrases, keywords and nuggets of information may bring you up first when someone searches.  

I have a Real Estate Blogsite (REB), and can tell you that the results are amazing.  I get more leads from my website that come through my blogsite that any SEO I've done on my website every produced.  I come up first in my market, for example, when someone types in "National Repertory Orchestra".  People who are interested in culture in our market, as well as in real estate, will find me while someone who searches strictly by "Summit County Real Estate" (one of my forwarding domains) may not.  

I pay for REB, but the cost is much less than I used to pay for PPC.  I get results because REB does so much more than just provide an tool for blogging.  It actively pings my messages every hour; it searches for relevant content on the web for all my posts and attaches to it; it prompts me every time for keywords and outbound links; and it provides provides a structured interface for my property posts.  Topic Cloud allows simple searches by visitors, and grows as I add content.  And the enhancements keep coming.  

Ah, well, I'll get off my bias and just say that the ways to reach people are changing, evolving, and smart agents will do their best to keep up.  

Good luck. 


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Karen Villa Schweinfurth
RE/MAX Northwest Realtors, Inc. 425-308-3669 - Everett, WA
ABR, CRS, SRES, CyberStar
Hi Ken, sitting next to you.
Jan 08, 2007 01:47 AM #1
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Hi Ken - Interesting that should come up - heard about it last Friday from Greg Swann.  BTW - how does someone join CyberStars?  I've filled out the contact form a couple of times - but no response from Allen Hainge.
Jan 08, 2007 02:34 AM #2
Ken & Mary Deshaies
SnowHome Properties - Breckenridge, CO
Hi, Tony - First, you can see what a REB looks like by visiting my website at and clicking on Weblog.  Second, with regard to the CyberStars, just please understand that they are assigned exclusive territories.  Alice Held is the CyberStar in your MLS, so you were probably determined not eligible for that reason.  I am sorry that Allen did not get back to you to explain that.  However, I am happy to talk with you further about it if you want to call - 888-353-SNOW (7669) and ask to be patched to my cell - 970-485-1891 - or email me directly.  You certainly have an impressive list of credentials.  It would be good to get to know you. 
Jan 08, 2007 03:10 AM #3
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Hi Ken ~ Now I know where you have been blogging.  I've missed you here!  Hope you are happy with the snow, if you need more just ask, we've had a bumper crop down here in Denver.

Enjoy your conference, you can warm you bones in Texas!


Jan 08, 2007 03:26 AM #4
Ken & Mary Deshaies
SnowHome Properties - Breckenridge, CO
Krystal, getting runs in every morning.  Linda DeVlieg and I did 5 miles this a.m.  Nice to get away from the snow for awhile.  Now, if I can just get to the islands for a month . . . .
Jan 08, 2007 03:41 AM #5
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
You may think we're warming our bones in Texas, Kristal, but for us from Florida we're freezing to death!  The 30s??  That's frigid!
Jan 08, 2007 08:38 AM #6
Dena Stevens
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
Great info as usual!
Jan 08, 2007 10:46 AM #7
Ed DeChristopher
Fredericksburg Realty, Inc. - Fredericksburg, VA
CRS Fredericksburg VA

No blogging since January.

Am interested in knowing why REB has so much more action than AR.

Think you will be able to share that at Albuquerque?  Hearing you and KK give your points of view should be interesting.

Apr 28, 2007 10:52 PM #8
James Wexler - Scottsdale, AZ

I have really enjoyed reading your blog.   I am relatively new to AR and have noticed you have received a lot of points and have achieved a remarkable high ranking. Congratulations!   May I ask if you have had success in turning your high ranking into business?   I am curious if it has been a profitable venture personally as well as financially.   Thanks for sharing and best of luck in your business.

Jul 12, 2008 07:22 PM #9
Good morning. A classic is something that everybody wants to have read and nobody wants to read. I am from Bangladesh and learning to read in English, give true I wrote the following sentence: "Cheap airline tickets to europe travel to europe trip to europe flight to europe the airline ticket? Why can I find available flights online? Read." With best wishes :), Baran.
Apr 05, 2009 04:28 PM #10
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Ken. I  just came across your blog and am wondering why you aren't posting more blogs on AR. Have you left the business? Or have you found a better way to get internet exposure and attention? I still think AR is great. I just sent a referral to an agent in another state, and I hope to someday get referrals when the market picks up and we are seeing more people moving around.

Business has picked up on this side of the state, but I've been busy for the last two years, so it's all the same to me. I managed to find my way through the slow time and actually make money. That's a pretty big accomplishment in this rural area of the state. I list a lot of REO property and have worked with investor buyers to help them sort through the REO deals.

Have a great night.

Mar 15, 2012 03:03 PM #11
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