My Business GROWS With FACEBOOK!

Mortgage and Lending with Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 NMLS ID# 158606

I was reading Kerrie's post about this month's Active Rain Contest.  Echo Sign wants to know what we can't live without.....what exactly is indespensible in our business.  I have two things that my business can't live without.

First, MY HOME OFFICE INTERNET.  Our house got struck by lightning about 6 weeks ago and comcast came out to get the internet back up.  Well the internet works in our basement, but that's as far as it will go.  I'm not spending a lot of time talking on this one, but with no home internet....let's just say that Larry's Life sucks a little bit more than it should.


It just blows me away at how successful it is.  I've received my 107th referral off of Active Rain this past week, but Facebook is gaining a lot of momentum in the referral business as well.  I have over 3,000 "friends" (REALLY LARRY????  DEFINE FRIEND!) on Facebook.  There is a big difference from "being on Facebook" and "Using Facebook." 

If you are not USING FACEBOOK (again...I'm not talking about being "On Facebook"), then your business is missing out!!!!!!   BIG TIME!!!!

First, Facebook is Free.  Being on it means nothing.  Using it means everything.  Here's how and why I use it:

  1. WHY????  Relationships and referrals.  I am establishing relationships that I never would have had in days of yore.  Cross town, cross state, or cross country or...even cross world.  It's pretty hot.  Relationships mean more referrals.  All of these relationships either create referrals or they're bridges to new relationships that will create new referrals;
  2. HOW??????  I have a specific plan in using Facebook.  Personally, I throw out one comment or one topic, or just one self-depreciating comment a day.  I just want my personality out there.  I'm transparent, just like on Active Rain.  My EVERYTHING is out there.  People who like me bond with me.  Those who don't?  I really don't care...I won't want to work with their referrals probably.  Brian Buffini says that jerks refer jerks.  I want transparency so that jerks don't want to be my friend.  Once a week, I throw a mortgage comment out there.  No more than one.  Then, I have a Facebook Fan Page for my business (check out!/pages/Larry-Bettag-Illinois-Mortgage-Loan-Officer-Lender-and-Banker/280132776728).  Once a week I throw up a comment about new legislation, good rates, changes in real estate or just some great success stories. 

In any event, I joined Facebook after joining Active Rain.  I worked Active Rain but didn't start working Facebook til last year.  It's a staple that I can't live without and my business is GROWING BECAUSE OF IT!!!! 


Two years ago I had $9,000 of documented income from Facebook.  Last Year I had $36,000 worth of income.  This year I'm already over $26,000 year to date and we're not even one-half way through the year.


Posted by

If you choose, you can find me here:

          Follow The Twittering Tweets on Twitter        Follow Bettag's Blabs on Facebook        Google Me If You'd Like        Follow Me On Linked In


Cherry Creek Mortgage Company       Path 2 Buy Certified Coach Follow me on Pinterest                 

                      NMLS ID#158606          Equal Housing Logo     An Illinois Residential Mortgage Licensee



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
All About Mortgages/Mortgage Networking
Facebook Tips
Best Business Practices
Blogs Happen...
ActiveRain Contests
active rain contests
echo sign contest
what i cant live without contest

Spam prevention
Show All Comments
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA


I am working on my page there and hope that I can start to see the benefits....

Looking to increase my Professional page status.....I would appreciate it if you could please go to the link below and like it, thank you....

May 24, 2012 10:32 PM #1
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

I have just started using facebook in a whole new way and it has been great. It is a wonderful way to build not only relationships of old but new ones as well. Oh...Went over and liked your biz page along with a friend request on your regular page. :0)

May 24, 2012 10:40 PM #2
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

I'm still working on my business page.  If you don't mind I'd appreciate you visiting and clicking our "Like" button.  .


May 24, 2012 10:55 PM #3
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

great success story to share here on AR with FB leading the way! the key as you said is to work it and keep the interesting posts out in front of your "friends"

May 24, 2012 11:01 PM #4
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

From what I know of you, you always have a great network and continue to build it each day..well done!

May 24, 2012 11:43 PM #5
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
I have zero complaints about it. It is cocktail hour on the iPad !
May 24, 2012 11:56 PM #6
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production got it!!!!

Martha....thank yhou so much!!!!!

Jeanne and Ralph....thanks so much. are so right.  Thanks for stopping by!

Kristin...aww....shucks!'s 5:00 pm somewhere!


May 25, 2012 12:52 AM #7
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

so glad to hear it's working for you.  I am a bit more passive w/ FB but I see it as an opportunity.  I know I'm not using it nearly to it's fullest and I hope to change that in the future.  I'm going to follow you so I can learn better.  Thx for the insight.

May 25, 2012 01:12 AM #8
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Excellant post, thank you for sharing it with all of us. I started my socaol media process a year ago, how foolish not to start long before that. I can now tract one new mortgage applicstion per week coming from social media.

May 25, 2012 09:08 PM #9
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
I have to admit that I don't use our Facebook business page as much as I should. I'll check yours out though to get some ideas on what I could be doing.
May 27, 2012 08:33 AM #10
Kim Boekholder Utah Real Estate
Results Real Estate 801.580.5624 - Draper, UT
Broker, Results Real Estate

You are amazing and I am missing the boat with referrals.  You have figured it out thats for sure!!!! 


Hope you have a great rest of your Memorial Day Weekend!



May 27, 2012 11:38 PM #11
Joshua Zargari
MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY
MJ Decorators Workshop

Another great program to promote your business.

Have a great week.

May 28, 2012 11:37 AM #12
Jim Gideon
Prudential First Realty - Des Moines, IA
REALTOR, e-PRO, Des Moines Area Realtor

Checked out your Page and "Liked" it.

Give mine a look please when you can.

May 30, 2012 12:54 PM #13
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Great inspiring blog post ! I'm building three different pages, personal,our team and an active subdivision.

Jun 01, 2012 11:40 PM #14
David Krichmar - Legend Lending - Sugar Land, TX

Thanks Larry, i like how you back up your belief in Facebook($$$$$$).  Not just a general idea.  Your the Man!

Jun 28, 2012 06:25 AM #15
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Larry Bettag

Vice-President of National Production
What to know how to buy if you're a bit credit challenged?
Spam prevention

Additional Information