Is Your Prospecting More Than A One Trick Pony?
We all know that prospecting is the key to survival in real estate. From one direction or another, we need new leads to work and convert to clients. But at the same time, being dependent on any one sole source of prospecting leaves us vulnerable to shifts in the market. Recognize the shift too slowly and you're struggling for business.
We're having a pretty good week with opportunities:
- A possible buyer interested in a specific house and sent our way by a past buyer that knows them....you've got to love those referrals from past clients!
- A condo listing after a general search for area real estate agents and liked the looks of our main website....and better yet, they're wanting to bump up after the sale.
- An appointment for a prelist from our AR outside blog that is dedicated to the patio home niche (and not the only contact we've had from this dedicated niche in the last two weeks). And they're staying in the area and buying.
- Another prelist appointment, this time because the seller is watching all the activity across the street at one of our newer listings (which we got from a web lead company).
And the cool thing is nothing here is duplicating source. Multiple sources of potential business and we're not dependent on any one venue to pull more than its fair share. And oddly enough, none of these came from our direct mail, which has actually been a solid source of business for us too, and we've got plans to expand there to match up with our patio home niche work.
Now will all those opportunities turn into actual business? Maybe not. Realistically, probably not. But at least the opportunities were there, and opportunity surely beats no one knocking on the door.
So are you prospecting? And do you have more than one source working for you?
Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz