This is a real estate story about how to sell a short sale FAST! First, let me start at the beginning. Imagine it is 2008 and you are a home seller in Santa Fe, New Mexico attempting to sell your home before the housing market collapsed (that was in 2009). Your lender tells you that your home is underwater and you have no clue what that means since Santa Fe is not known for flooding. What do you do?
You ask some friends and they tell you to call Emily Medvec. My phone rings and you tell me you have to sell your home before the bank forecloses on you. I learn you got so scared you moved, the home was empty and a friend could give me the key. The bottom line was there was no time.
First, I did all the normal things: market analysis, listing agreement, obtained a release to “talk” to the bank, requested a title binder, put a sign up and then went for the gold. The good news was the home location was in an established neighborhood close to the Plaza. The bad news was no one really knew how or what a short sale was in early 2008 in Santa Fe, New Mexico or in the large investment bank holding the mortgage.
It was truly an opportunity to think big, be fearless and improvise. In those days, it was still possible to speak to the bank. In other words, they were talking. They were scared of losing money. There was no short sale department or hundreds of pages of rules and regulations. I simply asked the bank what price would they accept for the home? They did not act stupid and actually gave me a number they would accept if I could sell the home in 60 days. I said “yes” of course. What I learned from studying improvisation was to always let go of the outcome and say yes. I immediately went to plan B for Buzz
Even though the home was priced at market, it was still a seller’s market and buyers and their agents still had no clue about a short sale. My only option was to create buzz! There was no time for normal real estate advertising. Back then print still ruled. I had to go out of the box. Why not turn the house into a set for a movie? Many of my peers just shook their heads and rolled their eyes when I told them my idea. I knew then I was on the right track.
Given how long it takes Hollywood to make a movie, I went to plan C for College of Santa Fe. I raced to film department asking every student I could find if they needed a home to shoot a student project. Of course, they did! Within two weeks, a team of future directors previewed the home, wrote a script, staged the home with furniture, found talent and shot their student project movie. Because it was not a “love” story, I canned the promotion of their short film. The seller decided the short sale process was scary enough and had no desire to know more. In fact, I never saw the raw film or movie. The images above are my outtakes. The students moved on after graduation right into the recession. And the bank, well you can just imagine their initial response.
Given news travels fast in Santa Fe, the buzz after 4 long nights of shooting was a success. By the time all the cast, equipment and crew were gone, several agents were calling me about what was going on in this house. They heard something about a movie. I told them the home was the set for a student movie project. In under four weeks, the home went under contract and was sold in the nick of time. This is how to sell a short sale fast!
My advice to any agent selling a short sale is still the same. Focus on thinking big, being fearless and improvise. The issue I see today is all about how to get the banks to listen and do the same. What is your take? Are you able to sell short sales fast today?
Joan, I never say never. The only difference is the banks will have to create one more form to approve it as well as answer their phone!!!!
Dorie, thank you. In our new landscape of real estate, this is all we can do. This is why I just love this challenge. It helps us all stay fresh and innovative!
Emily you are one smart cookie! That is brilliant - out of the box thinking. Awesome!!!!!
Excellent example for others to see what it takes to make things happen - vision and belief it will happen and do whatever it takes to make it happen.
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Emily Short Sales can be a challenge, but you proved they don't have to be with creative thinking. Congratulations.
Your idea was brilliant. What a way to think out of the box. Do you think the common place nature of short sales, and banks having to develop policies to deal with short sales, is what's slowed down the process? I do.
Anna, thank you for passing this forward as a feature in your BananaTudes group! With a name and avatar like your group, I know you'all are out-the-box as well!
George, sellers and buyers challenge us today. As you know from the lending side, it is all about improvising and focusing on a solution. Sometimes, the bottom line is just do it.
Debbie, absolutely. One bureaucracy created another bureacracy without any focus on solutions. Now a buyer who makes an offer on a short sale can often take themselves out of the market for 5 to 6 months and at the same missing other home opportunities. And in the meantime, sellers are stereotyped and fear foreclosure. Now after nearly 5 years, short sales are like a mini-industry with rules for lenders and designations for Realtors instead of rewards for innovation. The sad thing is we could do better.
Karen, thank you. Your challenge is giving us all an opportunity to tell our solutions in a way that hopefully inspires others to make a difference by thinking differently!
Emily, Anna is right...you are one smart cookie! That seller was lucky she found you, an agent able to don the cape of a superhero. Those students should have filmed this story! Sometimes we get so caught up in business as usual that we forget how flexible we can and should be!
EMily, this is a fantastic story on a short sale sell! What an out of the box thinker you are and delivers so well for your clients...I love it!! And that is why sellers need to reach out to you early in the 'need to sell' process occurs.
Fantastic marketing plan - your creativity really saved that day and your sellers were lucky to have found you!
Emily - great story.. and how you instinctively KNEW what to do without having to research it. The most valuable thing you did was to gain permission to speak to the bank so YOU had control and took away the nightmare from the home owner.. Then your improvisation was surely genius! and it worked. I hope the seller gave you a big hug.. (at the very least)...
Mona, no kidding about getting caught up and in our business. Sometimes we miss the lead tree in the forest.
Ginny, as you know with your short sale experience, reaching out for help when your home is underwater is beyond challenging for most homeowners. However, acting can get the process moving and nightmare over sooner than later.
Wayne and Jean, thank you! In this new landscape of real estate we have to try everything!
Gay, now if banks would ONLY talk to us today. In my experience, they barely are in reasonable, consistent and informative communication with their clients, the homeowner. Right now it is easier to get an email response from someone in China than a large investment bank, irregardless of the all the rules and new rule changes. Frankly, I do not know how Ginny #12 manages it for her RI sellers.
Hi Emily - That was genius! You undoubtedly got some free publicity and advertising from this and it helped to let the public know quickly about this house.
Susan, thank you. I did not realize they would be filming at night. However, it was an added bonus because the house was lit up like a Christmas tree out of season!
Emily, Congratulations! Awesome story! As a Media Major I can appreciate the chance you gave those students and as a Realtor the buzz you created. That is truly 'thinking outside the box'.
I remember my smoothest short sale... it was in 2007 and I had pretty much the same experience. The bank even talked to ME, the Buyer's Agent! Imagine that. We closed in about 7 weeks w/out any issues.
There's been a couple short sales I was able to sell fast. They were all cash investor purchases, but I would never think to film a movie! Great idea, Thanks for your post and congratulations!
Hi Emily, Great success story ! Your client was lucky to have you working for them !
Hi Emily, really great story . I can see how you were one of the top posts in the contest. Congratulations on the contest and on the creativity.
Andrea, I agree. We all miss 2007 when those of in the trenches would get the job done!
Pamela, keep a movie in mind for your next short sale!
Bill, thank you. I was fortunate to have the whole thing fall into my path. Nothing like a challenge to spark our imagination into action.
Steven, WOW! Thank you for the banner of good wishes!
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