Does it really matter to a homeowner or builder how we market? We provide listing presentations to homeowners and builders, and the delivery includes a myriad of methods that we use to expose their products. Do they really understand what online marketing is and its importance? Do they really care?
Most homeowners listen intently and say they are impressed, but the bottom line is they only care about selling their home. They are more interested in “how many homes you’ve sold” than how you’ve exposed them. That puts a crimp in many presentations by many agents!!
Builders care even less about what you do for marketing. Our builders only want to hear from us when we have a check and a written agreement. They don’t want to see ads; they don’t want to hear about showings or feedback. They don’t care what anyone thinks or how impressed anyone is with the product. They want nothing but the check and the written agreement.
Don’t think for a moment that the pressure is off because of that attitude from our builders. The pressure is on full force. When they only hear from us when a check is in hand, we are under the gun to secure that check in a timely fashion and consistently!!!
Until every homeowner is tech savvy, the most important factor influencing a homeowner’s decision to list with you is how many homes you have sold in your area. We may think differently about this…..it’s just my opinion!!
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