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Powerful Points I Use when Writing Copy for my Ads and Letters:)

By
Real Estate Sales Representative with Abbington Real Estate Services

Hi Everyone,

Want to share this with everyone it works, even though the market has been spun as don't purchase now and wait until it bottoms out - that is all junk....think positive and things do come to you.

1.  Take the best, most powerful, most effective thing you can say and move it to the beginning.

If you lose your readers because of uninteresting ho-hum stuff in the beginning, they will never get to the good stuff.  So, put it up front.  It will excite your reader, and have residual effect, so that when they get to the less interesting stuff, they will still be paying attention, of course, you should always try to make all of it interesting.

Their will be some of it that is better, more powerful, and/or more effective.  Put it as close to the beginning as possible.  But be truthful.  (I hope this grabbed your attention:).

Thanks for viewing,

Diane J Beamer, PhD, ABRM, CSP

Principal Broker

mailto:abbington@comcastnet.

847.293.4696

Show All Comments Sort:
Karl Burger
ERA Beach Ball Realty - Pensacola, FL
Pensacola Real Estate News
That is great advice. It is not always easy, but when you can do it the article is much more readable.
Jan 06, 2008 12:28 PM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Wonderful advice. I have recently been working on ability to write better ads and this is very close to the advice some of my fellow agents have given me.

Jan 06, 2008 12:36 PM
Carolyn A. Rzaca
ROYAL SHELL REAL ESTATE, INC. - Naples, FL
Broker Associate, GRI,SRS,TRC
Thanks for the reminder.  You need to create excitement in the beginning of each ad.
Jan 06, 2008 01:19 PM