Over the holidays, I received an email from a buyer client requesting to take a look at property she discovered while searching my website. Immediately, I replied to her email...explaining that I was out of town but that I would love to show it to her as soon as I returned.
Within minutes, she replied to me...thanking me for responding to her email so quickly and apologizing for interrupting my holiday celebration (which she did not do!). In a post script, she wrote..."I just have one question. I receive your daily listing updates, but this home has never been included. I found it on my own. Since it is in my price range, why didn't it show up in the listings you send? Sorry to bug you...just curious."
Having only a few minutes before my family sat down to dinner, I simply replied, "Sure...I'll be happy to explain. This home was not included because it does not meet the search criteria that you established. When we first spoke, you asked me to ONLY send you homes with 2 car garages. This home has no garage. Of course, I'll still be happy to show it to you...AND...if you'd like, I can easily modify your search to include homes without a garage. Just let me know, and I'll take care of that change right away."
The next day, I received this response..."OH YEAH...I forgot. You are NOT like my last REALTOR®. You ACTUALLY listen to me."
YOUR BUYERS ARE TALKING...ARE YOU LISTENING?
Written and Posted by:
Elizabeth Nieves - Broker, REALTOR® -- The Elizabeth Nieves Realty Group @ Keller Williams (A Bilingual Real Estate Team serving Raleigh, Durham, Chapel Hill NC and surrounding areas.)