Like real estate, domain names carry a deed. It's called the domain name registrant. Some know this, most do not. Why is it a problem, because the value of the domain lies with the registrant . Therefore, if you check on the whois registry and a name registrant isn't yours there can be a problem, maybe a huge problem. So what, you may say? Well think of it like this say you built 10 years of marketing and branded your website so well that people just know you by mytownrealty.com, leads are pouring in, traffic to your site is growing, and then all of a sudden you get a letter from your web design company....Mr. Smith, the registration of mytownrealty.com is about to expire, it will cost you $20,000 to renew it, or instead of 25 dollars a month for domain hosing it now costs you $700.00. How does this happen you say? Well think of it like this if you are the landlord of a store that sees hundreds of customers walking through your doors, he knows that your making a killing in his building, and he's collecting the same rent year after year, the lease expires and then what? He raises his rent. You, say no way am I going to pay that kind of money, I'll move. Well here you can't, your name is your business, and the person or company that is the registrant may hold the key to your future success.
Something to think about.
Anthony
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