Selling Strategies
On Friday in USA Today there was an article helping sellers and buyers with some pretty good strategies. Besides the typical tips (Spruce up your home, paint, landscape, etc.) what I liked about the article was how positive it was even in explaining the high-risk market of today. In short, it explained how one can still sell their home for a reasonable price by understanding the market. There are a record 4.3 million homes for sale. And where there's too much supply, prices must fall. Sellers need to get their homes in near perfect condition, price it right and market it aggressively. The best marketing strategy? The internet. Gee, who knew? Most agents list a home and simply put it on the local MLS and their personal web site. We need to get these homes "plastered" on the net. Don't forget about tempting buyers by offering to help pay closing costs. Ask your sellers to consider some seller financing. I think buyers are going to start coming out of hiding now and we need to be prepared. That doesn't mean prices will go up any time soon, but as prices do begin to stabilize, buyers will not be so scared.
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