Hyper Local Challenge... The Faces & Places of Your Community

Real Estate Agent with Pine Knoll Shores Realty NCRE# 242843

Hyper Local Challenge... The Faces & Places of Your Community

Real Estate is Local and Hyper Local blog posts are a fabulous way to provide content for the folks who may just be your next potential client. From Subdivisions to Homeowner's Associations, and Local Businesses to Events, the consumer likes loves to learn about an area that they are considering making home.

I love my community and I love sharing that with the world.  I write at least two hyper local posts each week and my phone rings off the hook.  Sometimes, the voice on the other end of the line just wants to know about the hours of a certain business I wrote about or maybe they want to know what the bumper boat rates are, but sometimes..... They want to buy or sell a property in the area!  Whatever they are calling for, I try to remember that "The more people I know, the more people I know".

The thing I love most about my community are the people.  Without the people, what is a community? As I was exiting the carpool lane at my son's primary school one day, I smiled and waved at Officer Tony of Morehead City, NCOfficer Tony. Officer Tony is the fabulous Police Officer who directs traffic at the local schools each morning and afternoon.  He always has a smile on his face (except when someone is driving too fast or texting when they should be paying attention), and he does a wonderful job.  I have never met anyone who doesn't know and appreciate Officer Tony.  

The idea for a Hyper Local Challenge popped in my head. What if everyone wrote a series of posts about the people and the small businesses in their community?  If you follow the SEO Guidelines in a previous post by Brad Andersohn (no need to re-invent the wheel) you WILL dominate Google.  The person or small business you write about needs to be related to your area.  I know that many people will not google the search term, "Officer Tony", so let me give you an example of how I would make this post work for me:

Meet Officer Tony! He is a police officer for the Town of Morehead City, North Carolina.  Most mornings, you can find him on Country Club Road, directing traffic for the Morehead City Primary School.....  

The Challenge

The Challenge begins on June 1st and ends on June 30th. Write a post EVERY day (That's 30 posts).  At Least ten (10) of those posts need to be Hyper Local Posts about people or small businesses in your community.  

You need to read Brad Andersohn's POST. You need to bookmark it and you need to read it again and again and again. You really need to implement his suggestions in order for positive results. His suggestions for writing a post for SEO are fabulous and they work! The purpose of this challenge is to recognize the wonderful folks and businesses in your area, but also to write a blog post that ranks well in the search engines and focuses on a specific community.  Use this challenge to learn a little bit about the folks in your area, and to gain SEO and recognition as the "Local Expert".

For those of you that complete the challenge, You will receive 4000 bonus points!  Aren't the folks at AR wonderful?  Remember, this challenge isn't for the points (although the points are cool). The challenge is just one more way for you to get better at writing hyper-local posts that not only recognize special people and businesses (and whether they admit it or not, people love to be recognized), gain a little more exposure and SEO, and become a little closer to becoming "The Local Expert" of your area!  You do not have to be a Rainmaker to participate.... All are Welcome!

Once you have completed the challenge, send an email to our very own AR Sweetheart, Kerrie Greenhalgh, at kerrie@activerain.com.  Make sure you include your Activerain username, so they may review your blog and award those wonderful points!  


Here are a few suggestions of people and businesses to write about... the possibilities are endless.

The mayor of your town, the coffee shop owner or the coffee shop, the scuba diving instructor, the cashier that makes your day, the antique shop on the corner, the local historian, the restaurant with the best burgers, the librarian, the daycare provider, the pharmacist that knows customer service, the chef or bartender at your favorite hot spot, the sign shop, the PTO President, the Chief of Police, the Fire Marshall, The volunteer at the local animal shelter or the local pet shop, the director of the Boys & Girls Club.... anyone or anyplace who makes your community special (trust me, there are lots of them)!  


If you need any help with this challenge or have any questions, please feel free to contact me anytime (I turn my phone off when I am hangin' with my family or working with clients), email me at amyhahnnc@gmail.com or give me a call at (252) 723-7972.


Re-Blogged 7 times:

Re-Blogged By Re-Blogged At
  1. Kathy Streib 05/31/2012 04:27 AM
  2. Susan Emo 05/31/2012 05:28 AM
  3. Jerry Newman 05/31/2012 05:46 AM
  4. Roger D. Mucci 06/01/2012 12:12 AM
  5. Donna Foerster 06/01/2012 05:59 AM
  6. Debbie Laity 06/01/2012 09:49 AM
  7. Lisa Coughlin 06/14/2012 12:35 PM
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Amy Hahn
Pine Knoll Shores Realty - Morehead City, NC
Realtor/Broker - Crystal Coast, NC

Irene - Well Done!  Congrats on completing the challenge, and no doubt foks will find you as an area expert in Boca!  Thanks so much for participating.

Lee & Carol - I too hope we get to Murphy soon.... LOVE your area!  If I hadn't been there before, I would still love it from your posts..... Good Job Guys!

Jun 30, 2012 12:33 AM #166
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Amy, I just posted my last post for June. Thanks for setting up this challenge. It was a challenge for me to write the 10 posts about businesses/people in my area -- but that proved to be the biggest growth for me, and the most enjoyable. I made new friends, had fun spreading info about my area and the people who make it so great, hopefully brought them a bit of business. While I most likely won't do 10 posts a month about local businesses, I do hope to keep it up. My best to you,

Jun 30, 2012 03:25 AM #167
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Thanks Amy for the June Hyper-Local Challenge, it has been a great opportunity.

Going to e-mail Kerrie right now.

Jun 30, 2012 05:35 AM #168
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Amy, I can't believe I did the whole thing...just did my last post...! This was a huge challenge for me but it was a lot of fun and the motivation to post daily was something I really needed. The 10 hyper-locals posts forced me out of my comfort zone and now I am ready to switch from people and businesses to neighborhoods.

Many thanks for all your help and encouragement...and I finally figured out how to post a picture!


Jun 30, 2012 06:10 AM #169
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News
Had to do my last post today and this post from a local free WiFi zone. On hour 19 without power and sporadic cell phone coverage. Didn't miss a day, per the challenge rules and included 10 local business. Thanks for another great hyper- local challenge.
Jun 30, 2012 07:47 AM #170
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Just finished. I had to go to Panera to finish the contest since there is still no power here!
Jun 30, 2012 09:55 AM #171
Kristin Hamilton CA Realtor
Sun Lakes Realty - Banning, CA
(909) 557-6966- Specialize 55+ Communties Banning

Hi Amy,

Just finished today and posted 37 this month and 14 were hyper-local posts advertising businesses or condo tracts. It was a fun challenge so thanks very much. I need to post most localism posts every month.

Jun 30, 2012 10:49 AM #172
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and evening Amy

 Amy, I completed your mighty fine June 30 day Hyper Local Challenge with flying colors this morning. Thank you mighty kindly for the challenge!

 Have a good one

Dale in New Hampshire

Jun 30, 2012 10:52 AM #173
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Keller Williams Land Division Specialist

Good Evening Amy,

All blogs present and accounted for.  I think i actually did 45 in 30 days +/-.

Thanks  for another great challenge.

Kevin Tolbert PA

Jun 30, 2012 12:56 PM #174
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I liked this challenge.  I write a lot of localism posts, but not with an individual as the focus.  Most of my posts are about events.  Thanks.  Now to Kerrie with my posts urls.

Jun 30, 2012 02:20 PM #175
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Amy, thanks for hosting this challenge...I just finished my last post and sent Kerrie an e-mail as well! :)


Jun 30, 2012 05:27 PM #176
Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

Goodness this one was tough. What was tough was getting the 10 posts about individual people or businesses.  I just got them in last night.

Jul 01, 2012 01:18 AM #177
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Amy, well I got my last post in yesterday...now to keep it going.  You mentioned having "issues" posting or blogging with your iPad...have they been resolved?  I'm probably going over to the Apple store today (no promises...way to hot to be outside), I need to ask them a few questions about my iPad and the new iMac I bought...the learning curve is more than I expected.  Maybe I'll blame it on the heat...yeah, that's it...it's the heat...who can think in over 100 degree temps for 5-6 days in a row now...arrrgh!

Jul 01, 2012 03:48 AM #178
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Congrats to all who finished this challenge. It wasn't all that easy -- writing hyperlocal posts well (and getting out to take pictures) takes both thought and TIME -- and time is at a premium these days, especially when we actually have real estate clients to serve every day.

I'm glad it's done!

Jul 01, 2012 05:26 AM #179
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Amy, Thanks for the challenge  motivating us to write hyperlocal. All done and time to email our sweetheart Kerrie who is sure to be inundated!


Jul 01, 2012 01:39 PM #180
Amy Hahn
Pine Knoll Shores Realty - Morehead City, NC
Realtor/Broker - Crystal Coast, NC

Congrats to everyone who completed this difficult, but great challenge!  I know it was tough, but you did it, and I hope that you found it to be rewarding (other than the bonus points that you will receive soon).

Thanks so much for participating!

Jul 01, 2012 08:15 PM #181
Dylan Taft
Dylan Taft Broker/Owner Taft Street Realty, Inc. - Woodstock, NY
Ulster County Area Consultant

What a great challenge.  I'm so glad I stuck with it and hopefully the SEO benefits kick n soon too!  Thanks, Amy!!

Jul 02, 2012 12:23 AM #182
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the contest.

Jul 02, 2012 11:12 AM #183
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Amy - Now that the dust has settled, I wanted to drop by and thank you for a great challenge. I had a fun time doing the Fort Collins Beer Tour - 10 posts about our local craft beer industry, and I learned a lot of new stuff, met new people and broadened my appreciation for good beer. Plus 4,000 points!

Jul 06, 2012 12:58 AM #184
Amy Hahn
Pine Knoll Shores Realty - Morehead City, NC
Realtor/Broker - Crystal Coast, NC

Dylan - I'm sure the SEO will kick in pronto..... Thanks so much for participating and completing the challenge!  Hyper-Local Works!

Gita - You're Welcome.... Wish we could run it every month ;-)

Dick - So glad this challenge forced you out there to learn much more about Beer ;-)  I enjoyed your series, and glad you found the Hyper-Local Challenge to be beneficial in many ways!  4,000 points is nothing to sneeze at either!

Jul 06, 2012 01:03 AM #185
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