CONGRATULATIONS to all of you - it appears your efforts are paying off. According to the most recent poll taken by Gallop Polls, the perceived ethics of real estate agents is at its highest level in many years.
While agents' ethics still have relatively low ratings, numbers in the most recent poll show public perception of agents is at its highest level since the mid-1990s. According to the poll, ethics of real estate agents was rated:
- Very high or high by 20% of respondents.
- Average by 57% of respondents.
- Low or very low by 22% of respondents.
Leading the pack for perceived ethics are nurses, pharmacists, doctors, high school teachers and police officers.
At the bottom of the list are advertisers, telemarketers, car salespersons, lobbyists and members of Congress. Members of Congress tied Gallop's record low rating for any profession since it began the poll 1976 with 64% of respondents rating the ethics of congress members at either low or very low.
So what, I wonder, are agents doing differently that is leading to the improved perception? Or are you just doing the same things better?
As you know better than me, because buying or selling a home is such a large investment for most people, real estate professionals already are held to a high fiduciary duty. For example, I think most consumers probably are aware that agents are required to disclose everything they know about a property - good or bad. That leaky roof or bad pipes must be disclosed.
So maybe, consumers are just becoming more aware of what real estate professionals already have to do. Or maybe those in real estate are jsut doing what they have always done - but are doing it better.
Now, if I could just get that trust level increased for telemarketers ...