Ski Resorts Enjoy Record Season!

The National Ski Areas Association (NSAA) reported that US ski areas hosted 60.54 million skier/snowboarder visits in 2010/11, the second best season on record. One of the most interesting demographic shifts flies in the face of conventional wisdom:  There has been a trend in recent years toward an older skier/ snowboarder population.  The median age rose to 38.0 years last season, up from 36.7 the year before, and 33.2 in 1997/98. Transworld Snowboarding Business’ latest report shows the over 40 cohort now constitutes about 15% of the snowboarding population.  This aging pattern has been largely influenced by a Baby Boomer generation that refuses to “get old.” Collectively, the 45+ plus group has expanded from 21% of the market to 34.3%, representing an increase of more than 60%.  More specifically, (read more . . . )