Real Estate Video: Which Lens Is Right For You?

Services for Real Estate Pros with Hub Media Company

real estate videoSo you have decided to use real estate video in your real estate marketing, congratulations. I believe there are two types of real estate agents. 1} Those already using video in their real estate marketing and 2} those that will be. As I have said many times before, Real estate agents will be using video in their real estate business not because it’s cool or sexy {it is by the way} but because your ideal client – the consumer, is demanding it.

The latest figures I have seen show that the average seller interviews 5-7 real estate agents, many of my clients have told me that number is more like 2-3 in Phoenix. Regardless of what that magic number is, ask yourself: if you were a home seller, would you choose a real estate agent that is going to take 25 pictures of your home, create some postcards, flyers, maybe do an open house, get your home on an office tour OR would you choose a real estate agent that was going to do all of the above and include an added benefit, that added benefit? you guessed it – Real Estate Video.

Video is uniquely suited for real estate, consumers are naturally visual, not just visual, but emotional as well. You have seen it before. A buyer walks into a home for sale and within 5 minutes, they know “this is the one!”. They can see it, they can FEEL it. Video can help you convey the true feel of a home. Video can help convey YOUR VALUE. If a video says 1000 words, a real estate video says – it all.

As more and more real estate professionals embrace video they will naturally have questions about where it all starts, the camera. Should you use a Kodak Zi8, Kodak Playtouch, Flip Mino HD, Sony Bloggie, or step up to the big leagues with a DSLR camera like a Nikon or Canon. While I have no experience with Nikon DSLR’s, I do with Canon. Canon DSLR’s include EOS, T2i, T3i, 60D, 5D. While those other camera are “capable”, they cannot and will not equal the video and audio quality you can achieve with a DSLR camera. In addition to superior video and audio quality, a DSLR camera allows for the use of interchangeable lenses. Lenses can make or break your real estate video. They can make that small kitchen look HUGE, brighten an otherwise boring room and bring out the beauty of that backyard oasis. Below are what I find to be some of the best lenses for use with real estate video. Some of them I already have, some of them are on my wish list. I have included links to where you can buy them as well.

One note before we get started. Video is not necessarily cheap. While you can get a Kodak Playtouch for under $200, a good DSLR camera starts at around $600, and that is typically the cost for the “body” alone. Lenses, as you will see can cost anywhere from $100 all the way into the thousands. Notice the “s” as in plural – thousands. As with most things, you get what you pay for. My progression in real estate video in regards to camera equipment looked like this: Flip Mino HD –> Kodak Zi8 –> Canon T3i –> Go Pro HD Hero 2 –> Canon 60D. If I could have done it all over again, I would have skipped the Flip, and Kodak and gone straight to the Canon 60D. Maybe you should too. Because I have a Canon, I only feel comfortable discussing lenses for Canon DSLR camera’s. Other great options for DSLR camera’s include Nikon, Olympus, Pentax and Sony

Real Estate Video Lenses

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Stephen Garner

Director of Sales Technology

Grand Canyon Title




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