I recently read realty Blogging and it really opened my eyes to the potential of blogging. It breaks blogging down in to 11 chapters ; all topics to do with real estate. It deals with SEO , direct communication, brand building, lead generation to my favorite -the Niches.
It really stress the importance of the blog as the tool of the future. I really think agents who don't pick this up as a sideline will really miss the boat - especially when the public expects It. I liked it because it stressed that you don't have to be a web site designer. You can make feature sheets for your individual properties and post them to your blog instead.
Unfortunately the book was researched and published just as Active Rain was in Infancy and there is no mention, but still well worth it.
I got mine on Amazon online.
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