applies practically to your real estate business.
- Micro-blogging--Sometimes we don’t always have 500 words or more to say something about a subject making a blog posting unnecessary. For example, here is what Hugh MacLeod recently said using Twitter:
What more needs to be said about the subject? Clearly the Twitters or 'Twits' know where he stands on the subject.
- Personal Relationship Building--I know that Jeff Turner (CEO of Real Estate Shows) had a close call with the California fires recently. This strikes a personal chord with me. I know people around the same area and I was able to see through Jeff’s Twitter postings how the neighborhoods were fairing.
- Professional Relationship Building--I have never known Linda Davis before my days of Twitter but it turns out she is only a stone’s throw away from me in Connecticut. I have received good information through her postings about the Active Rainsite and the Connecticut market in which I have a good number of clients.
- Getting Tidbits About Conferences--This week I am going to be able to read the highlights from people in my community about this year’s Blogger's CONNECT conference in New York City. It was a conference that I was hoping to attend but my schedule would not allow it. With Twitter I can get information as though I were there in person.
- Linking To New Research & Ideas--I can’t tell you how many times I have stumbled upon a new website or article that was interesting because someone happened to tell me that it was what they were looking at. These people share common interests such as marketing, reading and traveling so why wouldn’t I want to know what they are reading and discovering?
- Twitter Solves A Common Web 2.0 Problem. Take Facebook or LinkedIn. I haven’t checked those two sites in months. There is little need to because the information doesn’t change. Once I know someone, I know them...that's it! My blog feeds into those sites but other than that, I don’t have a reason to visit them on a regular basis.
When content changes every few seconds it spikes an interest. After all, we are social beings. Even though blogs are often updated every other day, they don’t let me know that my favorite author is having dinner at a place I went to when I was visiting Atlanta. These kinds of tidbits can create solid loyalty and interest. Now, imagine you were able to keep your clients updated with that information. Surely, loyalty would be built.
There are many social media sites that are time wasters and serve no purpose. Web 2.0 has given everyone and anyone a reason to make a social website service. Many of these sites over the next few years will simply disappear but rest assured, Twitter will not be one of them.
Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon
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