What is the Best Way for Buyers to Remember a Seller's Home?

Real Estate Broker/Owner with Franklin Homes Realty LLC

What is the Best Way for Buyers to Remember a Seller's Home?

I read an interesting post this morning that discussed how real estate agents may vary their marketing budget according to the price point of the listed property. One of the topics mentioned was the use of brochures or flyers left by the listing agent in the home for buyers to take. This agent felt no matter what the price point, a brochure should be left for buyers.

While I do agree there should be a brochure for buyers, my motives are slightly different than other agents.

The question agents should be asking is:

What is the best way for buyers to remember a seller's home?

I used to print fancy brochures with multiple photos as a takeaway for visiting buyers. I'm not sure there is any real advantage to this method. Sellers like them because they can see where an agent's marketing dollars are spent. I'm not convinced this is the best way to promote a listing. Therefore, I have since stopped this practice.

1021 Whitehall Drive Franklin TNInstead, I print a one page flyer with the exterior photo of the house on it. This flyer lists details such as the MLS number, square footage, number of bedrooms and baths and neighborhood amenties. However, the primary purpose of this flyer is to direct home buyers to a single-property website.

There, they will find lots of interesting information such as what's nearby, community info, area schools, a property map, city demographics, a photo gallery with 40-50 professionally shot photographs and a virtual tour.

This is especially nice for those out-of-town buyers who may not be familiar with the area or neighborhood.

Later, when the buyers are looking at their brochures trying to remember all the homes viewed that day, they can simply enter the single-property website url or use the QR code provided. The buyer gets to see the home all over again.

It's like a second showing.

This gives my seller a visual advantage over the other homes buyers may have viewed. Rather than the buyer just having a piece of paper in front of them with photgraphs, they get an interactive journey into the seller's home with information that may be necessary for them to make an informed decision.

My goal is to have buyers look at a seller's home more than once. They don't have to try and find it in the MLS, Trulia or Zillow. I have provided a simple way for them to get as much information as possible without being distracted by other listings.

The next time you're in a home and you see a fancy brochure, ask yourself, what is the best way for buyers to remember a seller's home?


Posted by
Tammie White, Managing Broker/Owner
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Bill Burchard 06/03/2012 12:59 AM
  2. Joy Daniels 01/13/2013 08:30 AM
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Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Tammie, what a great share as you always demonstrate your professionalism to your clients and Franklin TN area...i use my primary web site since i have a 'featured listings' tab that will do a similar identification but I do like yours...But i want them to use my web site if at all possible!

May 31, 2012 09:49 PM #38
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Ginny - I know there are advantages to getting buyers to our website. With this example, I am specifically talking about brochures that are left in the home for buyers who are seeing the property with agents. There is a link to my website from the single-property site for those who want to do some additional searching.

May 31, 2012 09:56 PM #39
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Tammie, I love your flyer idea. I think you're right, it's an excellent way to get a second showing on the property.

May 31, 2012 10:59 PM #40
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Great idea Tammie!  Congrats on the feature.                                                                                                                

May 31, 2012 11:02 PM #41
Christine Pappas - REALTOR®
eXp Realty - Willoughby, OH
eXp Realty - The Agent-Owned Cloud Brokerage

I love the single property websites.  And I find my sellers love them too, it makes them feel as though their house is special.  Congrats on the feature!

May 31, 2012 11:44 PM #42
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Tammie, this is a great idea! I think when buyers view several homes, its hard to remember the specifics of any single one. Your approach with a one page summary and giving them a "second showing" via the Internet brings it to top of mind. Very good!

May 31, 2012 11:46 PM #43
Debbie Cook
Long & Foster Real Estate, Inc - Silver Spring, MD
Silver Spring and Takoma Park Maryland Real Estate

I've stopped the practice of having big, bulky brochures too.  I also use a single property website with one page flyer & QR code.  For those buyers driving by - there is a signrider with the URL on it too.  I put the one page flyers in a brochure box on the sign.  Saves time, money and PAPER!  Results are spectacular too!

May 31, 2012 11:59 PM #44
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

When I create brochures, my focus is not being fancy but to provide information like when things were replaced and any feature or attribute that they may have a question about.  Mine are one page.  I have given up on those big binders that detail the neighborhood.  No one really looks at them when they are touring the home.

Jun 01, 2012 01:09 AM #45
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Tammie, great idea. Now you just gotta hope they know what a QR code is. But they definitely know how to type in the address url. Good thinking to have both.

Jun 01, 2012 01:55 AM #46
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Tammie,  I'm with  you on this one.  Having a well done and informative take-away is very impressive.  Have a great weekend.

Jun 01, 2012 03:10 AM #47
Kim Gaston
FRONT PORCH TEAM REAL ESTATE & PROPERTY STYLING - Brokerage, Colorado Real Estate Advisers LLC - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Excellent example, Tammie. I have an advertising background and when I see those fancy brochures I'm often skeptical of how the marketing dollars are spent. Your approach is highly effective. Well done!

Jun 01, 2012 09:44 AM #48
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Connie - I want buyers to keep looking at my listings over and over.

Christiansen Team - Thanks.

Christine - There are a group of ladies I go to dinner with once a month. Last month while at dinner one of the ladies who has her home listed with me pulled out her iPad and said, "Look at the website Tammie set-up for my house." Everyone was very impressed. Needless to say, two weeks later one of the other ladies listed her home with me. Sellers do like these sites.

Michael - I have found this to be very beneficial.

Debbie - I actually use a texting feature on my signs. When they put in the text code I am able to capture their phone number. Love this feature.

Kathyryn - Sellers like those big binders but buyers never have the time to look at them.

Sandy - You're right. Not everyone knows what a QR code is.

Bill - It works for me.

Kim - Not a good use of marketing dollars.

Jun 01, 2012 09:46 AM #49
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Great advice, Tammie,  I especially like the massive amount of photos that you include, one thing that would be nice to see more often is a floorplan, do you include this in your site?

Jun 01, 2012 04:34 PM #50
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Bob - This is a feature on this site so if your seller has a floorplan you can include it.

Jun 02, 2012 01:44 PM #51
Irene Durocher
Coldwell Banker BUYERS AGENT - Boca Raton, FL

Hi Tammy, some very good tips here. I provide my buyers with pen and a note pad also, as they

may want to "arrange their furniture " in the room. They also like to make notes such as

this bedroom is for Sally, or Dave would like the pool etc.

Have a great day.

Jun 05, 2012 09:40 PM #52
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Irene - This is just another way to stay at the top of mind for buyers.

Jun 06, 2012 05:26 AM #53
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Tammie - My property feature sheets have definitely changed over the years.

Jun 08, 2012 12:02 PM #54
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Michelle - I was just out showing homes today with buyers. When we finished, the buyer had all the flyers in her hand and still couldn't remember one house from the other. But she kept bringing a property that I have on the market that got under contract in two days because she has visited the website over and over. She kept saying, you've got to find me a house like that one.

Jun 08, 2012 01:26 PM #55
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Tammy, I love your idea of leaving a custom made brochure of the home with a link to your single property website, where they can get more information about the community and schools. Those QR codes are great on printed materials. Excellent Topic for a Featured post.

Have a Great Weekend!

Jun 08, 2012 04:05 PM #56
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Jerry - Just another way to bring attention to our client's listings.

Jun 13, 2012 05:22 AM #57
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