What You Should Consider
When approaching how to market our company or increase new reaches I always like to do my research. One “Guru” I surely follow and put to use his tips is Carl White of Mortgage Marketing Animals or Forbes Magazine. Both of these sources I have always found to have reliable tips that work. So here’s the newest from Forbes and my own experiences on catering to your audience.
The first thing I like to think about when marketing the business is the consumer. Of course! Consumer always comes first. “Prior studies have generally found consumers evaluate products based on comparable features, not on new and unique ones.” From Forbes -New or Improved: What Consumers Really Wantwritten by Zoe McKay. For us in the Real Estate and Mortgage game this is great news! Afterall, all loans and agencies want the same things: Homes sold and loans granted. It’s how you get there that varies from company to company. What does your company/loan offer that no one else does? What makes you and your brand in particular special and more usable than the next one? This is where you need to market!
In our case, we offer Hard Money Loans through private individuals who have chosen to invest in Real Estate throughout Northern California (some are specific to Sonoma County or other counties). So what do I market? I market what Hard Money loans can accomplish that other conventional loans or Credit Unions cannot. Think of what your selling points are and sell them! It’s also important to consider what kind of consumers you’re working with. There are two kinds: The informed and the curious. The informed consumer is one who has already done a significant amount of research on the subject to be able to speak intelligently on the subject. On the opposite side there’s the curious consumer who hasn’t quite broached the subject yet but would like more information from you as the supplier.
While we love all new reaches or interests for Hard Money loans and help to inform them of exactly what these loans entail, getting an informed Borrower makes things that much easier and faster. A great way to transform the curious consumer into the informed consumer is to put your information out there so it’s accessible and easily understood. I do this through videos, blogs, social networking sites including Facebook and LinkedIn as well as having a very good website. Answer questions you know an uninformed consumer would ask before they get the chance to and explain in full detail what you offer. The best way to win a client over is by being thorough and highlighting your attributes.
For more marketing tips and updates on the market be sure to check out the rest of my blogs. Like us on Facebook and check out our regularly updated and newly designed website for more details on our Hard Money Loans and certified flipped homes with the Flipper Chicks.
Lynn Tardibuono – Flipper Chick- Real Estate Agent and Co-Owner of Sun Pacific Mortgage and Real Estate. Serving Sonoma County since 1988. Her number is (707)523-2099 and you can also visit our redesigned website at http://www.sunpacmortgage.com Also be sure to like us on facebook! Click this link DRE license #01014873