Treat your clients like your kids.

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119
https://activerain.com/droplet/BRb

I had one of those surreal experiences today.  I took my youngest son out looking for a rental.  Like all parents, I knew the day would come when the boys would move out, but in the busyness that is my life, I ignored the impending change in his life and in my life.

Like a dad looking at a son or daughter's first car, looking for that first rental is For rentpersonal with me.  I want to be there looking over every inch of the place to make sure it's up to my standards so my son will not have to compromise on quality and comfort.  But, at the end of the day, it will be his choice. 

That made me think about the other clients I have.  Do I take the extra effort to make sure my clients get the best house at the best price possible?  I can say a resounding, "YES!"  I tend to protect my client's like a pit bull with a bad attitude.  Ferocious. 

My experience as a Virginia contractor and a local broker give me a unique role in my clients lives.  I know good construction, and I know remuddling.  I can see things in a house they may not see as problems or advantages.

I will direct their attention to things I think should disqualify a house from purchase.  They know I will stick with them until we find the right house at the right price.  I had a client last year that I met at the door of a showing and I said, "This is not the house for you."  We turned around and went on to the next house.  She didn't even want to look inside.

We finally found an amazing house for her, and she is extremely happy with her purchase.  Ironically, I inserted myself into her choices a few times and encouraged her away from some purchases.  She would say, "I can live with that," or "I can have that fixed."  My response was always the same.  "Why would you want to settle when you could do better?"

Thumbs upShe was convinced that she couldn't find the perfect house, but I wasn't.  Eventually, we did.  It took a lot of months.  I sold multiple houses to others in the process, but I didn't want to see her settle for something that was less than right for her.  She was a busy professional with little resources and little time to do home repairs.  She couldn't afford to settle.  She didn't, and it has turned out to be a huge blessing in her life.

So, as I set out to help my son find his first house, I promise that I will not let him rent a house that is not the best choice for him.  I will do everything in my power to help him find the perfect house at the perfect price, and we will.  I promise, I will treat him like my average customer. 

 

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Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Thank you

 

May 31, 2012 12:47 PM #6
Ambassador
1,693,328
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Mike - there are some agents that are trying to say their Principals what their clients want to hear. You are saying what it is there, even when they do not ask for it.

And this is a huge difference

Good for you

May 31, 2012 01:17 PM #7
Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Thanks, Jon.  I've encourage more than one client away from a house.  I would never try to push someone away from a house they are determined to buy, but I will certainly try to protect them when I can.  Thanks for commenting!

May 31, 2012 01:30 PM #8
Rainmaker
1,042,695
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Mike, this post is filled with heart and soul.  Your son and your clients are fortunate.  Today I worked with two new clients who were disappointed with their original Realtors.  Both clients are also busy professionals and first time home buyers, with little time for major updates.  They both deserve the best service possible. Like you, I intend to provide them with great service.  May your pipeline increase ten fold from this post!

May 31, 2012 01:38 PM #9
Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Thank you, Sharon.  I trust you will be a great asset for those clients.  The best to you!

May 31, 2012 01:49 PM #10
Rainer
205,170
Mark Delgado
houses for rent, Solano County & Glen Cove - Benicia, CA
Benicia and Vallejo, Property Management, rental h
Wonderful post sharing something about yourself. Too bad you dont live closer to us. We'd find a good rental for your son!
May 31, 2012 01:53 PM #11
Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

That would be great, Mark.  It was interesting watching him take this step.  

May 31, 2012 01:57 PM #12
Rainmaker
1,143,521
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Its all about balance. You want to go deep and do the best for your clients but at what point do you spend too much time with one and ignore the others? Give time but dont be a doormat and also be respectful and attentive to your other clients and obtaining new ones. If you are doing all that then give the time if not then get back in balance

May 31, 2012 02:20 PM #13
Ambassador
3,392,068
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing with us Mike, its good that you look out for your clients and your kids so well.

May 31, 2012 04:49 PM #14
Rainmaker
1,733,989
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Funny Mike, you don't appear to be the "pitbull with a bad attitude" type of guy.

:)

May 31, 2012 05:20 PM #15
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

No doubt in my mind you will find your son the perfect rental Mike.  You work much the same way I did when I was dealing with rentals in Manhattan.  I had many younger clients who were looking for their first apartment and  one of my standard lines was "your parents would kill me if I leased this to you."

May 31, 2012 08:08 PM #16
Rainer
1,756,848
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Mike.  That kind of dedication to the client is rare today.  Congratulations.

May 31, 2012 08:22 PM #17
Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

It's funny, David, some clients seem to need that extra protection and others don't.  I love to work with those who are focused, know what they want and ready to go for it.  Those make the ones with greater needs easier to deal with.  Have a great Friday.

That's my secret weapon, Tom.  I keep it hidden most of the time.  8-)

That's a good line, Roger.  I would love to see his first experience be a good one.  

Thanks, Conrad.  Sometimes, you have to save a client from himself/herself.  It works out.

May 31, 2012 09:29 PM #18
Rainmaker
3,000,471
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Mike. I read your title and thought I don't know about this. Then as I read I was convinced you were someone I would want to work with. Have a great weekend.

May 31, 2012 10:54 PM #19
Rainmaker
440,835
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

I encourage first-time buyers to involve their parents, if they have that kind of relationship.  As a parent myself, I know how much the older generation wants to contribute.  In fact, I've been invited  to tag along for apartment hunting in New York City next July  : )

May 31, 2012 11:12 PM #20
Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

Thanks, Sheila.  It has been odd showing my son houses, but it's kind of exciting in another way.  

That sounds like fun, Dianne.  You should do it.  

Jun 01, 2012 04:04 AM #21
Rainmaker
637,000
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

Very often, you must treat your clients like your kids.  After all, they don't buy and sell real estate all the time as we do.  They don't know all the ins and outs.  Careful preparations and explanations are needed.  Thanks, Mike!

Jun 01, 2012 05:35 AM #22
Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

So very true, Don.  Have a great weekend!

Jun 01, 2012 07:35 AM #23
Rainmaker
636,448
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Mike,

You and I sound a lot alike in that respect.  I get very protective of my clients as well and want to make sure they end up with a house they love.  It makes me feel good at the end of the day knowing they are happy!

Jun 01, 2012 05:04 PM #24
Rainmaker
1,358,067
Mike Cooper
Cornerstone Business Group Inc - Winchester, VA
Your Winchester, VA Real Estate Sales Pro

That's the way I operate too, Dee Dee.  I'm sure your clients love you too.  

Jun 01, 2012 08:19 PM #25
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