Color!

By
Home Stager with Carma For Design

I just met with a client to discuss preparing her home for "The Big Match"!  What's that you ask?  Well, it's the Real Estate Market!  As I talked with her I really tried to impress upon her that placing her home on the market needed to be viewed as preparing to compete...entering a race....a race to WIN!  As most people know, especially those in "the biz", there is allot of competition right now and to be REALLY competitive, the seller must realize all the marketing tools that are at their disposal. 

One of the first priorities on our Staging agenda was to neutralize some of the colors on the walls.  While they were all beautiful, full, intense hues which perfectly matched her and her family's personality....they were far TOO PERSONALIZED to appeal to the greater audience we were hoping to entice. 

It is so important to realize that colors are emotive.  They evoke certain sensations and feelings in people and typically, bold colors produce a stronger reaction then more mild or neutral hues do.  When you're placing your home on the market, the trick is to Design by De-personalizing. 

Re-painting the RED kitchen a more neutral Cafe Au Lait and the intense Mustard color in the living room a more subdued RAIN or pewter hue, will definitely create a space that instantly appeals to a greater number of potential buyers....just what we are both shooting for!

Comments (3)

Find a Notary Public needAnotary
QEC Internet Services - Long Beach, CA
I would like to personally welcome you to the ActiveRain community!  This community has a wonderful atmosphere and you will find lots of helpful friendly people and useful information.  I’ve been in the business 25 years and I often find something new and interesting when I read a new blogs

Please tell me a little about your business and please share with me any ideas I can use in helping you find targeted referrals, or to help me to identify your preferred customer in my daily networking.  The Rain is an excellent networking forum with a variety of interesting characters.  Expect to learn a lot and be entertained if you have an open mind.  The opportunities to learn, earn and network are absolutely incredible here on Activerain.

My company's core business is Internet Marketers, as we operate a few websites geared to real estate professionals.  Whatever you need a notary public, www.needAnotary.net provides a solution for realty practitioners and the general public a source for finding qualified professionals for their notarial assignments.
Jan 07, 2008 03:33 PM
Rick Sergison
EXP Realty of Canada Inc., Brokerage - Pickering, ON
Durham Region Real Estate Blog
I just stopped by to welcome you to Active Rain. This is a great way to help your business and I wish your great success in the new year!
Jan 08, 2008 07:32 AM
Leo Namiot - LeoLends.com
Canopy Mortgage - Leo Namiot - Saint Augustine, FL
More than just great rates

Hello Carma,

  Welcome to activerain, it's a great online community, Enjoy!

Leo Namiot

Benchmark Mortgage

http://www.benchmarkct.com/

Connecticut Mortgage Specialist

Jan 20, 2008 12:23 AM