BIAS Yes or No? Stage It!

BIAS Yes or No? Stage It!

I always am surprised when I talk to Realtors that are not utilizing staging services during the listing process.  Staging is an awesome marketing tool that can be used to set a higher standard of service by the listing realtor. And the service for giving staging estimates are usually free so how can you go wrong by encouraging the sellers to consider staging which totally prepares the home for a successful listing.  Well I believe it usually comes down to Bias -Preconceived notion that the homeowner will not want to use the service for the following reasons:

• Doesn't work
• To Expensive
• Don't understand the service
• Have seen poorly staged homes
• Contract issues
• Who pays for it

And what about the Realtor having to present all the answers to the objections about staging!

So without even bringing up the staging concept both the seller and Realtor lose out on profit that could have been made by using staging.  There are many stats out there that will tell you the value of staging but the one I found and use is by staging you can increase the value of your home on an average of 6.9%. 

Now that should get you and the sellers attention and we have many times helped sellers to raise the sale price to reflect this percentage after they have staged with us and guess what...they sell!  This won't work if you don't have a excellent stager but we own all of our products that we use in our staging projects and we are confident that the look we give to the house will attract buyers.  However, if we don't think they can increase the value that high we tell them so. 

Just remember you have to have a stager who does very good work and uses quality products. Staging works and it can help you to sell any house faster and often for more money.