As Realtors, we understand our sellers grasping at anything that might help get their house sold. During the listing presentation, we are often asked “Will An Open House Help Sell My House?”.
We can’t speak for the whole country, but we are pretty confident talking about our own area. Western North Carolina is so different geographically from other more urban areas, that is has been our experience that an Open House rarely can be determined to have been the reason a house ultimately sold.
Geographically speaking, our neighborhoods and communities are not laid out in grid fashion so it is inconvenient for most people to hop in their cars on a Sunday afternoon and visit Open Houses. Many of our listings are on private roads and often difficult to find. Sometimes the location can be considered “remote” and sellers are uncomfortable with the general public cruising through their homes…often with no intention of actually purchasing a home.
As a result, occasionally Realtors will hold Brokers’ Open Houses. It is an opportunity to allow Brokers to preview some of the homes, but rarely are the Open Houses directed towards the Public.
In our opinion, Open Houses are time consuming, expensive and while agents in more urban areas might have better luck with open houses, we believe that in Western North Carolina they rarely if ever result in selling a home in our area.