FAQ ~ Will An Open House Help Sell My Home?

By
Real Estate Broker/Owner with MoonDancer Realty, Dillsboro,NC NC# 218097
 

As Realtors, we understand our sellers grasping at anything that might help get theirFAQ house sold. During the listing presentation, we are often asked “Will An Open House Help Sell My House?”.

We can’t speak for the whole country, but we are pretty confident talking about our own area. Western North Carolina is so different geographically from other more urban areas, that is has been our experience that an Open House rarely can be determined to have been the reason a house ultimately sold.

Geographically speaking, our neighborhoods and communities are not laid out in grid fashion so it is inconvenient for most people to hop in their cars on a Sunday afternoon and visit Open Houses. Many of our listings are on private roads and often difficult to find. Sometimes the location can be considered “remote” and sellers are uncomfortable with the general public cruising through their homes…often with no intention of actually purchasing a home.

As a result, occasionally Realtors will hold Brokers’ Open Houses. It is an opportunity to allow Brokers to preview some of the homes, but rarely are the Open Houses directed towards the Public.

In our opinion, Open Houses are time consuming, expensive and while agents in more urban areas might have better luck with open houses, we believe that in Western North Carolina they rarely if ever result in selling a home in our area.

 

 

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MoonDancer Realty Team Photo Collage copyright 2012 Mona Gersky

 

 

Unless noted otherwise, all photographs & content are my own and will only be shared with the courtesy of a written request for permission. 

 

 

   

Tree Dude Border 1 copyright 2012 Mona Gersky

Tree Dude Border 2 copyright 2012 Mona Gersky

 

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Emily Medvec Qualifying Broker
Hello Realty - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

I agree. I think answering my phone and responding to inquiries works better than an open house, especially if the home is isolated from other homes on the market. And given most buyers begin their search online, why not be there to connect with them.

Jun 05, 2012 12:31 PM #1
Rainmaker
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Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

Here in the Dallas area, I've twice had instances where holding an open house led to a sale of that home. Like the weather, real estate is a local thing.

Jun 05, 2012 12:32 PM #2
Rainmaker
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Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

I think you are right that the importance of open houses differ from area to area. That said, I'm a big believer in them. I do think around here, an ultimate sale isn't linked to an open house often, but even if they are once in a while, open houses are worth it. They're also a networking tool.

Gretchen

Jun 05, 2012 01:05 PM #3
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Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Well said Emily.  Most of our houses are isolated from others.

Lorrie...it is soooooo local.  One size method of marketing does not work at all well for everyone.

Gretchen, when we do host a Brokers Open I agree it is a good networking tool, but usually not the reason for holding the event.

Jun 05, 2012 01:09 PM #4
Rainmaker
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Kwee Huset
Kwee Huset Realty - Venice, FL
Venice Florida Homes For Sale

Mona, you are right , will an open house help sell my house it depends on the location.  I did sell a house on one of my open house.

Jun 05, 2012 01:13 PM #5
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Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Kwee, your location is much more ideal for open houses...everything is so orderly and neighborhoods are so well laid out.

Jun 05, 2012 01:21 PM #6
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Nationally, statistics would bear your presumption out.  Love your FAQ series!  Good to see you!

Jun 05, 2012 03:10 PM #7
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

So I haven't been around for a while . . . it must be a contest :)  What a great idea!  I am seeing lots of FAQ posts.  Good job, Mona.  I'll go check it out.

Jun 05, 2012 03:12 PM #8
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Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Mimi, I've missed you and glad to see you.  The FAQ series is a good contest. Unfortunately, I didn't find out about it until the last 10 days of the contest so I've really had to work to get it completed.

Jun 05, 2012 09:42 PM #9
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Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Mona~ In all the years of been in the business, it's happened ONE time.  The potential buyers walked in, fell in love and bought.

Jun 06, 2012 03:11 AM #10
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Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Donna, we've kind of had similar luck in that we got a listing for another house because the seller visited an Open House but I'm thinking that's not a great ROI!

Jun 06, 2012 07:29 AM #11
Rainmaker
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Atlanta's Home Inspector, David Lelak IHI Home Inspections
IHI Home Inspections 404-788-2581 - Canton, GA
Experience the IHI Difference

You are right - it all depends on location. What works for one corner of the map doesn't work for the other. I think it proves that you know your area well and that you also know what works for your business and your clients.

Jun 07, 2012 12:21 AM #12
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Mona Gersky

GRI,IMSD-Taking the mystery out of real estate.
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