The Top 10 Ways to Become THE Agent They Call

Services for Real Estate Pros with Real Estate Client Prep

Make your name the ONE name they all know! 

1. Be THE expert - The are loads of ways to do this....Have a blog where you post great info for consumers. Write articles for your local paper or local style magazine. Get "in" with the local TV and radio stations by providing them with a steady stream of story ideas. Etc

2. Be EVERYWHERE - See #1 above, plus....Be at as many local events as possible where you can mingle and meet people. Have shirts with your name/company embroidered on them so people know your name/business. Have you business cars on every bulletin board you can find.

3. Be Supportive - When working with clients, make their lives as easy as possible. Foresee their needs. Support their decisions and offer your advice. Help them outsource jobs/chores when possible. Etc

4. Be Understanding - Buying and selling is hard on the consumer. It's emotionally, financially and physically stressful. Understand that and do whatever you can to make it easier for them.

5. Be A Problem Solver - Every listing is different and each seller will have different circumstances. Things can and will come up with every transaction. Make a name for yourself as the agent who can creatively and easily respond to every situation and every curveball.

6. Be Creative - Have unique ways to market properties...For example, you can make entertaining videos of each listing to post on Youtube (and all your social media!)...using a style that fits your personality or one that fits the property's personality: goofy and fun, serious and dramatic, or whatever suit you. You will be sure to grab attention that way: "oh yeah, (s)he's the agent that does those crazy videos".

7. Be Connected - Know your industry, know your city/town/neighborhood, know your colleagues. The more you know and the more people you know, the better you can serve your clients and the more clients you will have/

8. Be Responsive - If a client calls, call them back asap! If they want to see a house today, do everything you can to make that happen. Even in a bad market, 24 hours may make all the difference!

9. Be Outlandish - Stand out anyway you can (see video idea above). Wear a costume to open houses...not just so they will remember the house, but more importantly, because they will remember you! Do anything adn everything it takes to stand out...whatever that may mean to you.

10. Be FUN! - This is perhaps the most important, because if you are boring, if you are quiet and reserved, your prospects and your clients won't get any energy form you and energy from other people makes us feel good and makes us want to be around them.

I'm sure you've got some too....please chime in in the comments!

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Comments (8)

Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ

Some very good tips about being a number 1 agent in the business.  Thanks for sharing.

Jun 06, 2012 01:04 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Caroline:  All excellent tips.  I think it boils down to clients wanting to know they have a true advocate and confidante at their side while buying or selling.  Find that perfect mix .. and you find success


Jun 06, 2012 01:07 AM
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

Thanks, Clia and Edward!

Gene, thanks. That's so true...knowing your agent truly has your back - in what they know, the service they provide and the personal support they give you - is really key for clients.

Jun 06, 2012 01:28 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Caroline -- some very interesting ideas to stand out in the real estate field -- a costume, huh?  Now, that's outside the box thinking.

Jun 06, 2012 03:49 AM
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

HI Michael,

Kinda crazy, huh? :-)  But hey, it'll certainly get people's attention; they are sure to remember you; it shows you will do whatever it takes to market a house AND it show's that you are creative and fun...all great things!

Jun 06, 2012 04:31 AM
Anna Tolstoy
Coldwell Banker Residential Brokerage - Natick, MA

Caroline, GREAT list! I think most important thing is to create a relationship, where clients believe in your porfessionalism and trust your personality. Then use your list of suggestions so that people remember you. Sounds like a plan :)

Jun 06, 2012 10:36 PM
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Caroline, those were excellent tips!  I think item # 7, be connected is a great way to build business relationships.  People would like to work with people they know and people they trust.

Thank you.

Regina P. Brown


Jun 08, 2012 07:47 PM
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

Thanks, Anna and Regina! You are both spot on: it really does all come down to relationships...and then the "extras" can stem off from that.

Jun 10, 2012 06:00 AM