Referrals Are the Key to Sales Success

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Motivational Power Quote


Referrals Are the Key to Sales Success

“In sales a referral is the key to the door of resistance.”

Bo Bennett, author, businessman


As I see it . . . . . . .

Referrals are the key to sales success


People will do business with people that they like, trust and have rapport with.


A business relationship has to be on solid footing for the relationship to move forward and to conclude in a successful transaction. When the business relationship is on a weak footing the potential for a successful transaction is unlikely and there is little or no chance for referrals. 


Referrals are earned one at a time as a result of the customer experience that you create and in your ability to bond with your customers.


Referrals are the key to sales success and a sustaining business model.


Satisfied customers will come back to do business with you and will refer you to others for business purposes. The deeper your roots are with referral base the more potential you have to increase your sales success.


Referrals and successful sales go hand in hand. Your referral base will contribute a large share of your annual business. If your goal is to increase your business and income you have to increase the number of your satisfied customers.   


Referrals are the key to your sales success and satisfied customers are the key to your referrals.


©2012 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author


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Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Lou - Referrals are key especially in the real estate industry.

Jun 06, 2012 11:29 PM #1
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I could not agree more ! Wonderful Quote Lou !

Jun 06, 2012 11:32 PM #2
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

One could maybe make a few deals here and there without any referrals, but that wont last long...they are key!

Jun 06, 2012 11:52 PM #3
Frank Laisch
AmTrust Title Insurance Company - Chicago, IL
"The Insurance Guy"

Referrals are an important part of everyone's business in the Industry. the majority of our business is from referrals and WE LOVE THEM!!!

Jun 07, 2012 12:16 AM #4
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate
Lou, And that couldn't be more true for the real estate industry. I gladly pay referrals. Rich
Jun 07, 2012 07:45 AM #5
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

If no one is willing to refer you; you might wanna look at your business practices or just ask for referrals... 

Jun 07, 2012 08:51 AM #6
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Lou Ludwig

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