Special offer

Steps to Building a Superstar Business Blog

Real Estate Technology with Imagine WOW! Digital Marketing Agency

How to Build a Superstar Blog

Building your business through blogging is an exciting adventure. It brings with it the freedom to manage your message and offers the visibility many businesses fail to find with any other marketing medium.

The design, content creation and promotion that transpires in order to produce and maintain a superstar blog is exhilarating. The benefits are improved brand awareness, increased reach and significant financial returns. But at the end of the day, no blog becomes a superstar overnight. 

Building a successful blog requires vision, an unfailing commitment to purpose and a willingness to go that extra mile. It can be easy to lose focus and find yourself sidetracked in the beginning. This makes it imperative that you understand a few key elements that make up a successful and eventually profitable blog.  

Know Your Audience

When I first started blogging, I struggled to find my purpose.  I was a random blogger without consistency.  I also lacked content that served any one niche in particular.  I was spinning on the Ferris Wheel of trepidation and fear. I worried that if I took a stand, I would somehow miss the massive target audience I was seeking.

My mistake was simple and one that many early bloggers make.  I did not identify who I was truly looking to reach. I had forgotten the importance of having an intimate understanding of my audience, an awareness of what motivates them and a deep desire to satisfy their needs.  

Ask yourself these questions to define your target audience:

  • Who does your product or service serve?
  • What is their age, location, income level and marital status?
  • Why would they buy your product or service?
  • Where is your audience spending their time online?

Superstars Commit to Purpose

Finding the meaning behind what you write may not be something you immediately identify with. This is why it is important to stick with topics you are familiar with.

Take your knowledge, your years of expertise and your passion for your message and put your heart and soul in to each article. If you are longing for a purpose behind your blog, answer a few important questions.

  • What drives and excites you?
  • Where do you see yourself in 5 years?
  • Is your brand unique?
  • Is your message clear and powerful?
  • Do you have a system in place to effectively stay in front of prospects and past clients?

A couple of these are soul searching, gut wrenching "why the heck do I get out of bed" questions. Take your time and answer them. Ignoring  your answers is a mistake and a regret you will have down the road.

Superstars Are Passionate

Are you passionate about your topics?  If you only blog for the search engines, you will quickly lose your enthusiasm for the subject matter. Blogging consistently requires you to be on fire for your topic. Consistency will build authority and credibility, but it will take time. 

Writing about your topics should come as natural as breathing. If your content feels forced, your readers will sense that. I encourage you to perform a small test.

Write down the first 10 topics that come to your mind. Then ask yourself if these topics excite you and whether or not they are something that you could write about daily.

If your answer is yes and they are not a part of your blog now, then you need to consider making a change. If not, begin to eliminate the ones you dislike and focus on the top 3 - 5 that knock your socks off.

Superstars Create a Conversation

Do you work daily to engage your readers, draw on their emotions, and ask them to discuss, debate and contact you?  Are you asking open ended questions or using free offers or advice to draw them in?  Have you defined a call to action and do you ask them to take action on a consistent basis?

If you do not create a conversation then you will never gain an audience that feels a part of your community.  Make it feel like home to them. A community where they belong and enjoy spending their time.  You also want to create a feeling of loss if they miss an article. 

Take a look at your current content and determine how you can drive readers to your blog and engage them consistently.  e.g. blogging about hot topics, local information, answering frequently asked questions.  Be specific and then take action by adding this to your blog.

Superstars Relate to Their Audience

By continuously offering value to your readers, you create a rhythm and a reason behind your blog. As your readers begin to comment, listen intently to their feedback. What worries or concerns them and where can you meet that need? Craft your content around their most pressing wants and desires. 

Remember: your articles should be a refuge, an answer to their problems and a reassuring voice throughout their purchase decision. Give them the information they are searching for in an easy to digest format and they will be forever grateful.

You can turn your blog into the superstar catalyst that drives you toward your goals. 

Identify your purpose and then write with conviction. Open up your creative flood gates and allow your audience to connect and grow your brand and your bottom line.

Steps to Building a Superstar Business Blog was written by Rebekah Radice.


Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Rebekah, you again tell it like it is and as it should be! Enjoy your day!

Jun 09, 2012 10:49 PM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Agreed on all points Fred! Enjoy the rest of your weekend!

Thank you as always for your amazing support Gary!

That's awesome Mark! You are a true example of how well blogging can work to build your business!

Thank you Kathy...that really means a lot to me!

Hi John - That's a really good question John. You should see the suggest button on every blog, but yours and ones that have already been featured. You might look through the FAQ and see if there's anything else you can find in case I'm missing something: http://www.activerainuniversity.com/faq

Thank you Wayne! Have a great week!

Jun 10, 2012 07:57 AM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Rebekah, you hit wonderful points and focusing on the audience one wants is critical...great mind benders for Monday...thank you!!

Jun 11, 2012 12:21 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Rebekah, as always, you have given us some valuable tips to use  when we consider and write a post.  If only we had you sitting beside us!

Jun 11, 2012 12:52 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Hey Rebekah, how goes it? Roy reblogged this and I came over to comment on your post. ( He is such a fan of yours...so sweet, but then you have many fans.)

At any rate, this is packed with good information - I like the "Purpose," It's one I'm going to spend some time analyzing today. ( Create a conversation is also a good reminder).

Hope you're settled in California and loving every minute.  D

Jun 11, 2012 12:54 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Knowing your client profile is essential to being successful as a professional, however, many in this business are satisfied with just being an order taker, aren't they? Having the freedom to select who you want to represent is a concept that requires fearless determination and discipline. Great post.

Jun 11, 2012 03:12 AM
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

Hi Rebekah.  Blogging is new for me although I'll been a member of ActiveRain for several months.  I like your point about who is your target audience and your purpose.  I've read a lot of featured blogs and I thought why blog.  It seem like a lot of bloggers were blogging to from a training standpoint.  So I was a little confused.  Your blog cleared that up for me.  Thanks.

Jun 11, 2012 03:18 AM
Rachel Tipton
KingOne Properties International - Pawleys Island, SC


You continue to be a fountain of knowledge and inspiration. I have a personal friend who is also my blogging "coach" and she has made several of the same points to me. I am still floundering around a bit tryng to make my focus laser sharp. But, I am LOVING the journey. Thanks for being a mentor to me without even knowing it!!!

Jun 11, 2012 06:50 AM
PRG Real Estate - San Jose, CA
VA Home Loan Specialist - SF Bay Area

Wow! Great Tips. Thanks for giving me ideas, now it is up to me to follow through!!

Jun 11, 2012 06:51 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Great all around advice, I hope it inspires.  I will have to say that you do need a purpose & know what you want to say to make the whole blog cohesive.

Jun 11, 2012 07:19 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

This is a must read for anyone who is new to blogging, or all of us, in fact. Great tips.

Jun 11, 2012 09:58 AM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

I hope mind bending is good on a Monday Ginny...I know it can be painful! ;)

Thank you very much Sharon! I'm only a tweet, post or email away if there's ever anything you need!

Hello Debb! It is so great to see your smiling face! Isn't Roy the sweetest? He is such an amazing supporter of this community. I sould say you're one person that has found their purpose and their voice. It shines through in everything you write and produce!

Jun 11, 2012 11:58 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Very good motivation and reminder.  Great post.  Blogging has built my business.

Jun 11, 2012 01:57 PM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


You always offer solid advice and that is true with this post too.  Being consistent is the my goal, especially about posting localism posts and posts my target audience wants to read.  Your post should be a primer for bloggers.  Hey, you could write an ebook about blogging.  Put me on the waiting list to buy that book.

Jun 12, 2012 04:30 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Rebekah, great post and really helps us focus on what we need to do.

Jun 12, 2012 06:03 AM
Amy Steele Realtor SRS CNE NHS MRP LUXE epro
JPAR Real Estate - North Richland Hills, TX
Principal, Amy Steele Estates Group LLC

YOUR BLOG IS AWESOME...subscribed and been making changes for the last 2 hours that you have recommended. THANK YOU

Jul 11, 2012 11:35 AM
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

Rebekah - this is an awesome post and can really help a newer blog or an older blogger build a better blog!  Featured in  " Build a Better Blog "  group !


Jul 14, 2012 09:57 PM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Rebekah,  Very interesting post that I have bookmarked.  Thank you for your advice!

Sep 30, 2012 11:05 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

This is good info. I can improve in all areas.

Nov 03, 2012 11:57 AM
Franklin Bellamy
ProStead Realty - Charlotte, NC

Thanks, very informative information on blogging.

Nov 20, 2013 01:20 PM