Branding my web-site, I find, is quite the challenge. The average consumer knows sites like www.realtor.com and www.zillow.com by heart. Definitely branded sites for the search for homes.
I now am working on branding my site, www.oakridgetennesseehomes.com, and I want to be the realtor.com of Oak Ridge Tennessee.
I asked my Broker, "Can I advertise my site and just the site?".
EXAMPLE:
www.OakRidgeTennesseeHomes.com
The answer is no. I must have all the other stuff with it. I am not advertising a house for sale nor am I promoting myself. Just the site. I feel that is the main thing a buyer is interested in when looking for a home. They aren't interested in me or my company... at least not initially. Buyers want a place to look for homes.
So how is it companies like zillow.com and realtor.com can advertise their sites which have homes for sale and not be licensed and I, a licensed real estate professional, cannot promote my site without promoting myself and my company?
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