The Importance of Professional MLS photos

Home Stager with Elite Staging and Redesign, LLC

The Importance of Professional MLS Photos

NAR (National Association of Realtors) report that 90% of home buyers start thier home seach online before ever stepping out with their Realtor. Regardless of how great your home looks, if you don’t capture it with top quality MLS photos you lose potential buyers right out of the gate. Every day new buyers log onto the Internet searching for the latest homes to come on the market. This is your chance to WOW buyers, driving more foot traffic to your door. Morris County's Elite Staging and Redesign prides ourselves on delivering the highest quality MLS photos, showcasing your home in its best possible light.

Taking Outdoor MLS Photos in all Kinds of Weather

Whether (pardon the pun) the sun is shining or you’re dealing with inclement weather you can capture stunning MLS photos…..if you know what you’re doing. The following are tricks and tips capturing great MLS photos during varying weather conditions with excellent results.

Sunny Days

Sunny days are great if you plan the timing of the sun’s position in relation to the exterior of the home. You always want the sun at your back. If there are a lot of trees on the property noontime yields the least shadows. I took this MLS photo on a sunny day around noon...

Inclement Weather

I staged this home on a dark, dreary day. I had planned to return the next sunny day but decided to snap a few pictures to see how the weather translated in the photos. In this case, the stormy clouds gave the photos a beautiful, unique quality and I was able to bring up the colors without bleaching out the photos because I wasn’t working with bright sunlight…   

Try Different Vantage Points

Take several photos from different angles because the camera always views objects different than the naked eye.  While the obvious MLS exterior shot was standing in the driveway close to the home it became apparent after taking several shots that further away captured the home’s beautiful landscaping yielding a much better photo.  Moreover, with 25 available MLS photos you can add two front yard angles, especially when you have a large as pictured...

No Sun

Dark, overcast days lend themselves to increasing the colors, vicbrancy and contrast without bleaching out the photo due to too much sunlight. Most people don't realize you can't increase the colors on a sunny day because you increase the white bleaching out the photo. These two photos, both taken on overcast days worked great...


Think Outside The Box

I noticed this shade garden in the far backyard and snaped a photo looking back at the home. It was an extra if the Realtor wanted to use it and with 25 availble MLS photos she did include it to show how large the property was and all its differnt features...

Always Edit Your MLS Photos

Taking the photos is only half the job. For each staging job I shot over 200 photos to get the best 25 MLS with at least 5 alternate as options for the Realtors I work with. Then I edit them bringing up the colors, vibrancy, contrast and in some cases darken a bleached out shot.  Moreover crooked photos can always be salvaged using the straighten or cropping tool.  Whatever you do don’t just snap one photo and move on

If you live in the Morris, Union, Bergen County area and want beautiful, professional MLS photos Call me, Kristine Ginsberg of Elite Staging and Redesign at (201-602-2562) for more information on how I can make your home stand out from the competition.

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Elite Staging and Redesign - Kristine Ginsberg - 201 602 2562


Home Staging Morris County - Staged to Sell, Designed to Live!

You have 90 seconds to make a great first impression once your home goes on the market. Consult a Morris County professional home stager serving Union, Essex, Sussex Counties for that competitive edge so your home stands out from the competition, selling faster and for top dollar!  

Elite Staging and Redesign offers home staging services to North Jersey homeowners, real estate agents, banks, builders, and investors in preparing homes to stand out in today’s real estate market. For a consultation on vacant staging, lived in homes or interior redesign projects call Elite Staging and Redesign at 201-602-2562.

Morris County Home Staging Website: Elite Staging and Redesign

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Will Nesbitt 06/12/2012 12:04 AM
  2. Dorie Dillard CRS GRI ABR 06/12/2012 10:11 PM
  3. Brad Andersohn 06/13/2012 11:59 PM
  4. Brad Andersohn 06/14/2012 12:09 AM
  5. John McCormack, CRS 06/24/2012 01:36 PM
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Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

With all the tools we have at our disposal these days there is NO excuse for poor photos to appear in MLS.  There is excellent equipment and when you add that to the wide variety of editing software a 6 year old can make great photos.  That's why I get so irritated when I see the crap on MLS around here.

Jun 12, 2012 10:21 PM #27
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

What great tips Kristine, and great photos.  You are a true pro.  And, you're all starts w/ the photos.  If you want others to want to see the home, make it look good and take good photos.

Jun 12, 2012 11:30 PM #28
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Thank you everyone for your kind comments and I agree with so many of you with all the editing programs out there (most of them free) there's no excuse for bad MLS photos. While you don't have to hire an expensive, professional MLS photographer, investing in a good camera, taking a photography course and using a good editing program will yield much, much better MLS photos. After all, we want these homes to sell and it all starts on MLS!

#4 Jeffery - taking MLS from the car must be common practice as I too have seen a portion of the car's rear view mirror in the corner of the photo. It's amazing that the person is too lazy to get out of the car to get the home's exterior MLS photo!

#26 Wallace - I couldn't agree more and isn't that MLS photography 101?! Nothing is worse than the toilette seat up!

Jun 13, 2012 12:52 AM #29
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro


I think you have shown all of us some great tips for helping show our listings... pictures make all the difference in the world to buyers!  Thanks

Have a great day!


Jun 13, 2012 05:46 AM #30
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.


Thanks for sharing these great tips with us.  I'm glad that you shared the grey sky photos.  I need to go back and look at some of mine and see how the other colors are showing up.  I've typically been so frustrated by the grey sky that I try not to use them at all. 

I also appreciate your sharing the fact that you do take so many photos of a house.  It is not uncommon for me to take around 200 photos of a property.  As I've sorted through them, I always find myself thinking that if I just had a better camera that I wouldn't need so many.  I've always thought that maybe if I bought a better camera, I wouldn't need to take so many.   Although I still need a better camera for some of the action photography that I've been attempting and shots that I need to zoom in on, you've save me some stress.  


Jun 13, 2012 08:48 AM #31
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Kristine, as much as I love photography, I have to admit that I'm guilty of publishing less than what I would call quality images.  My company does have a professional photographer, but I just haven't used him yet...guess it's time...well okay...past time.

Jun 13, 2012 09:41 AM #32
Carol Faaland-Kronmaier
Weichert, Realtors; Hillsborough - Hillsborough, NJ
PhD, e-PRO, Manville, Hillsborough, Somerset NJ

Kristine, You are so right. The photographs in your blog are very beautiful and inviting. Have a great weekend.

Jun 13, 2012 11:10 PM #33
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Good morning, Kristine. Those are beautiful photos - do you work in Union County also?

Jun 14, 2012 01:30 AM #34
Teral McDowell
Referral Patners LLC - Murphy, TX

The far off shoot is really cool; it gives the home a bit of mystery as well as showing off its character and size. Some good tips too.


Jun 14, 2012 02:18 AM #35
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Kristine, MLS photos are presently the "gateway" to the public, I have always used a professional, even if I had his "tools", I do not have his vision...

Jun 14, 2012 08:34 AM #36
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Kris, you are truly a master of getting great shots in all kinds of situations. Thanks for sharing such valuable tips, now could you come take some pictures for me here in Boston?  We are planning to have weather this week.

Jun 14, 2012 09:02 PM #37
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Dropping by to say hi and I hope your family enjoys a Happy Father's Day Kris. Hugs.

Jun 17, 2012 12:43 AM #38
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Girl, you are SO right on all of this. Actually, sometimes low-light days can really be better for getting good photos. Editing--a MUST!  And I ALWAYS take a TON of pictures to give me lots of choices. Sometimes you can crop out extraneous "stuff", but still get that perfect picture as a result.

Please wish my sweet Gf's hubby a Happy Father's Day for me--extra hug from the country girl in the Pacific NW!


Here's the e-card I sent Larry this AM, as he's flying into Columbus OH today for a consulting job this week and had to leave here last nite because his flight was really early this morning and he didn't want to have to make that drive at dark-thirty in the morning!

Father's Day for Larry from the kids-Gayle Rich-Boxman

Jun 17, 2012 01:41 AM #39
Mike Mitchell
Real Living Kee Realty - Saint Clair Shores, MI

Nice photos Christine and really great tips! Thanks for sharing. I usually take a ton of pictures also and then go back and sort through to find the best ones.

Jun 20, 2012 02:12 AM #40
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Kristine,

I have not been in the rain as much as I would like to be.

With that said, this is a great post. There are so many good comments....I have nothing at all to add. LOL

Have a great evening.

Best wishes, Clint McKie

Jun 20, 2012 11:08 AM #41
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I only use professional pictures.  Makes all the difference in the world.  Hope you had a great weekend.

Jun 24, 2012 01:38 PM #42
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Thanks for all the value here with this info! A good photo can make or break sooo much! :)


Love and light,


Jun 24, 2012 01:41 PM #43
HGNL Digital Marketing Agency
Detroit, MI
We are a full service real estate marketing agency

Hi Kristine,

Thanks for sharing this post.

It’s funny because I recently contacted Loreena Yeo about camera recommendation for taking photos.

I’ll probably be contacting you shortly to find out a few good resources for editing photos.

Have a wonderful week!


Jun 24, 2012 02:02 PM #44
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

High quality photographs are a must for marketing real estate.

Have an outstanding week with your camera in hand.

Jul 18, 2012 10:30 PM #45
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Wandanna - call or email me anytime - I'd love to help!

GF - thanks for the adorable picture - your babies are so darn cute!

Roy - spot on, as usual!

Jul 19, 2012 04:50 AM #46
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