Like most professions with credentials, designations, etc. the real estate professional has a long list of "certified, accredited and graduate" credentials. If you find this confusing, imagine how mind-boggling it can be for member of the public.
First things first, we often refer to each other as agents. While that's true, many of us are also Realtors. Generally speaking if you're an agent, you are licensed by your individual state. Realtors are agents, yet not allagents are Realtors.The term Realtor® is a nationally registered trademark and always capitalized when used. Only those who are members of NAR, (National Association of REALTORS) are entitled to use the term Realtor®Once you've passed your state test and you're licensed, that's all you need right? Maybe, maybe not. Can I honestly say I've ever been hired by a consumer because of a list of initials behind my name? The answer is yes, although extremely rare.
Most real estate designations require an investment of time, effort and energy, not to mention $$$. So with that said, how important is/are these designations to your career? And the answer is: It depends. It can depend on the process, the designation and how you use it.
● The processis the experience of earning the dedesignation. Are you sitting in front of your computer taking tests, scoring the minimum grade by answering questions, just to add a few initials? Or are you in a Realtor to Realtor educational session and networking environment? If so, are you in a location other than your own backyard to build those referrals?
● Is the designation one which is promoted by the organization itself? Has anyone ever heard of it? Is it recognized inside and outside of the industry? For several years I added the initials RH to my name badge at real estate meetings, conferences and conventions. Never once did I ever have anyone ask what RH meant? It stood for RIGHT HAND, that was it, that was all, I did I just as a spoof. It was never questioned, even once!
● Is there a network or referral opportunity within the designation? Some are definitely more active than others. Are you using your designation, communicating your specialty to members of the public? Are you building your nationwide referral within the organization?
If you have designations I hope they're working for you, beyond the alphabet soup factor. For me personally the true value results from increasing my knowledge and competence to better serve my clients. Without exception, the CRS (Certified Residential Specialist)is by far the most valuable dedesignation I've earned. The Realtor to Realtor referral opportunities throughout the US, Canada and Mexico are a valuable source of incoming/outgoing business. My outbound clients have the ability to work with competent and knowledgeable REALTORS in a destination city. According to National stats: Fewer than 5% of Realtors nationwide have earned the CRS Dedesignation, yet they participate in 25% of all the transactions. The average CRS-Realtor earns 5X the earning os of a typical Realtor. Yet like most things in life, it takes work!
The valueof a dedesignation? You be the judge for yourself.
If you're looking for a well qualified CRS REALTOR in you area contact me, at Lynda@PreferredHomeBrokers.com I'd be happy to point you in the right direction.
Or if your prefer text or call me at (714) 595-1494. My company, Preferred Home Brokers has a prov-en track record for decades as one of the oldest independent brokerages in Orange County, check out Preferred Home Brokers.