Is there a value for professional real estate designations…or is it just an alphabet soup of initials?

By
Real Estate Broker/Owner with Preferred Home Brokers 00402040

Like most professions with credentials, designations, etc. the real estate professional has a long list of "certified, accredited and graduate" credentials.  If you find this confusing, imagine how mind-boggling it can be for member of the public.

First things first, we often refer to each other as agents.  While that's true, many of us are also R ealtors.  Generally speaking if you're an agent, you are licensed by your individual state.  Realtors are agents, yet not allagents are Realtors.The term Realtor® is a nationally registered trademark and always capitalized when used.  Only those who are members of NAR, (National Association of REALTORS) are entitled to use the term Realtor®Once you've passed your state test and you're licensed, that's all you need right?  Maybe, maybe not. Can I honestly say I've ever been hired by a consumer because of a list of initials behind my name? The answer is yes, although extremely rare.

Most real estate designations require an investment of time, effort and energy, not to mention $$$.  So with that said, how important is/are these designations to your career? And the answer is: It depends. It can depend on the process, the designation and how you use it.

● The processis the experience of earning the dedesignation. Are you sitting in front of your computer taking tests, scoring the minimum grade by answering questions, just to add a few initials?  Or are you in a Realtor to Realtor educational session and networking environment?  If so, are you in a location other than your own backyard to build those referrals?

● Is the designation one which is promoted by the organization itself?  Has anyone ever heard of it? Is it recognized inside and outside of the industry? For several years I added the initials RH to my name badge at real estate meetings, conferences and conventions.  Never once did I ever have anyone ask what RH meant?  It stood for RIGHT HAND,  that was it, that was all, I did I just as a spoof.  It was never questioned, even once!

● Is there a network or referral opportunity within the designation?  Some are definitely more active than others. Are you using your designation, communicating your specialty to members of the public? Are you building your nationwide referral within the organization?

If you have designations I hope they're working for you, beyond the alphabet soup factor. For me personally the true value results from increasing my knowledge and competence to better serve my clients. Without exception, the CRS (Certified Residential Specialist)is by far the most valuable dedesignation I've earned. The Realtor to Realtor referral opportunities throughout the US, Canada and Mexico are a valuable source of incoming/outgoing business. My outbound clients have the ability to work with competent and knowledgeable REALTORS in a destination city.  According to National stats: Fewer than 5% of Realtors  nationwide have earned the CRS Dedesignation, yet they participate in 25% of all the transactions. The average CRS-Realtor earns 5X the earning o s of a typical Realtor.   Yet like most things in life, it takes work!

The valueof a de designation?  You be the judge for yourself.

If you're looking for a well qualified CRS REALTOR in you area contact me, at Lynda@PreferredHomeBrokers.com I'd be happy to point you in the right direction.

Or if your prefer text or call me at (714) 595-1494. My company, Preferred Home Brokers has a prov-en track record for decades as one of the oldest independent brokerages in Orange County, check out Preferred Home Brokers.

 

 

 

 

 

 

 

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Rainmaker
1,482,608
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager
Hi Lynda,  Welcome to the blogosphere.  Good job.  I agree with you that the value of designations is in the increased knowledge.  The public doesn't really know what they all mean.  I once asked my broker if I could put "MRS PHD" behind my name.  She said, "Yes, I guess.  What does it mean?"  It, too, was a spoof.  I am married to a scientist (Phd)... so thought I'd throw the MRS in front to make me look important.   I never did it, but did think about it to see if I would get anyone to ask.  
Jan 09, 2007 04:18 PM #1
Rainer
11,832
Heidi Franklin
Remax Partners - Corona, CA
Great article! After taking your advice on getting the CRS designation I received my first referral right away. I have had the CRS designation for two years and it has provided me with many opportunities both in receiving and giving.
Jan 12, 2007 02:20 AM #2
Rainmaker
187,920
Real Estate Guy in Madison, Wisconsin
Powered by: eXp Realty - Madison, WI
Real Estate Guy

Lynda,

Good article and a nice word of praise for CRS.  May I invite you to join our group Certified Residential Specialists?

And link your article to the group.  Could get you more traffic.

 Guy

Nov 26, 2007 02:47 PM #3
Rainmaker
554,474
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Well hello Guy,

Thank you so much, I somehow missed this group. This was one of my very first posts early this year. I'm a dyed-in-the-wool CRS myself. Thanks fot heads up!

 

Nov 26, 2007 02:57 PM #4
Rainmaker
187,920
Real Estate Guy in Madison, Wisconsin
Powered by: eXp Realty - Madison, WI
Real Estate Guy

Lynda,

Welcome to the group. 

###I think this is worth a featured post### 

It looks like you are hard core active rain too!!   100,000 plus points!! When do you have time for selling?

 

Nov 27, 2007 02:47 PM #5
Rainmaker
554,474
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co
Hi Guy ~ Thanks so much!
Nov 27, 2007 03:33 PM #6
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Rainmaker
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Lynda Eisenmann

Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co
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