The Difference Between On-Site and Off-Site SEO

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

What’s the difference between the two?

SEO is a science and learning that science takes constant and consistent research and change. Because nothing is guaranteed in the search engine world and Google is constantly changing and upgrading their algorithm, doing one SEO tactic is not enough to get you ranked and for people to find you. It’s a combination of 100 small details and techniques all working together to create a well optimized website.SEO tactics for websites and off-site

This is also a combination of on-site and off-site SEO.

On-site SEO –

On-site SEO means optimizing the website as is. This is a combination of researching your keywords, writing good content that people will actually want to read, adding the right amount of keywords and internal links throughout each article or blog, optimizing pictures and video with the right ALT  and title tags, and overall making the website appealing to readers. If the website is cluttered, noisy, or people just don’t know where to look, your bounce rate is going to be very high and no one will stay long enough to learn anything from you. If the website is neatly laid out, the navigation is clean, and the content is relevant, people will want to stay and read or view and this will create leads.

Off-Site SEO –

Off-site SEO is all your techniques and optimization that happens away from the actual website itself but directs traffic, readers, and leads back to your website.  Off-site SEO is also a science combining dozens of techniques and tactics together creating buzz and appeal back to your website and ultimately you. Off-site SEO means writing a blog elsewhere or an article on an article submission site, a press release, guest blogging, or anywhere off of your website where you can include a link back to your website. There’s no point in writing off-site if you’re not linking back to your main website. People need a resource to find you and they might find your article but if there’s nothing that directs them back to your site and your business, it’s pointless.

Off-site SEO also means social networks. Posting your website link to Facebook, tweeting new blogs are pages on your website, adding photos to tumblr and linking back to your website, pinning photos, listings, places, and any picture you want on Pinterest as long as it comes from your website and links back to your website, posting new blogs and articles on LinkedIn, and of course keeping your titles fresh and revolving with a link back from Google plus. These are just a few of the more major social media’s out there but there are literally hundreds. And while that may take some time, you will be well rewarded with hundreds of back links and possible shares from a variety of sources. The idea of course, is to get other people to like, share, and re-tweet you. The more this happens and the more syndication your website gets the more important Google will consider it.

SEO is a combination of on-site and off-site tactics all working together to create a high authority website. This doesn’t have to take all day either; once the website is optimized on-site, then you can focus on writing new blogs and articles and optimizing them off-site through your various networks of social media.

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Tammy, great information, one that gives me a headache and not ashamed to admit it!! You're the PRO who knows her stuff. Thanks for sharing.

Jun 11, 2012 02:12 AM #1
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Francisco and the Silicon Valley

Nice info, Tammy. I'm sure glad you understand all this. I just look for balance in things and hope that covers my bases. Sloppy, huh?

Jun 11, 2012 02:24 AM #2
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Beth, It can certainly give you a headache that's why you have me! :)

Lottie, Balance is exactly it! Having a little bit of yourself spread all over so you are found everywhere :)

Jun 11, 2012 02:51 AM #3
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Tammy, I wish I could keep up with much to do and learn. Thanks for the info.

Jun 11, 2012 07:23 AM #4
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Tammy: Very well done! You're spot on. The synergy for web presence (and opportunity) happens via the dance between the on site and the off site SEO. Doing a lot of simple things consistently that are connected is more powerful in the the social media realm than one big thing.

Jun 11, 2012 08:40 AM #5
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Thanks for sharing the information on the difference between on-site and off-site SEO.

Good luck and success.

Lou Ludwig

Jun 11, 2012 10:21 AM #6
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Tammy, I started reading this earlier today, and bookmarked it for later, and now I am back. This is a lot of great information here about on site and off site SEO.

Jun 11, 2012 01:15 PM #7
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Tammy.  This can be a bit overwhelming to the older agents like me.  It is not intuitive.

Jun 11, 2012 08:44 PM #8
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Ellen, there is a lot to keep up with and that's why it's 100 tiny things all working together. Knowing all those things and putting them all to work does take tedious time.

Rene, it certainly is a dance and a science. Yes you hit it on the head there

Lou, thanks for stopping by Lou! :)

Jerry, it's hard to create much business we were working in a bubble. By spreading ourselves out across the entire web pond we can throw lots of pebbles and gain dozens of ripples back

Conrad, it is overwhelming... That's why I'm here! ;-)

Jun 11, 2012 10:58 PM #9
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Tammy- I think you're right.. learning about SEO is an ongoing process and thank goodness we have you to keep us up to date.  If I pin a photo of mine on Pinterest, then it sounds like it's better to have it already on a blog or your website. Is that correct? 

Jun 14, 2012 02:38 AM #10
Sonia Riahi
TourZap - Orléans, ON

Fantastic blog post, we didn't even know there were different types of SEO! Now we do. Thank you very much for the informative explanations for both - we're going to start implementing things immediately! 

Jun 14, 2012 06:02 AM #11
John Wheeler
WhizReal - Burlington, ON

SEO is so important in getting out there and getting visible on the internet. Great Article!

John Wheeler

Aug 10, 2012 12:57 AM #12
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