I like to contact clients a month before their listing expires, that way we have plenty of time to consider NEW a plan of action to help make it sell. Because, obviously, something needs to changed as it did not sell during the previous listing period. To consider is:
1. First and foremost, the price. I give them a rundown on what HAS sold in their area, what type of property, how it compares to theirs, and what the sales price was.
2. Upgrades or presentation of the property inside that only the owner can do and usually involves expense. This can be anything from getting rid of that old carpet to staging. Sometimes only decluttering.
3. Discuss what can be done to give it more curb appeal. This is usually an exterior fix so that when people drive by it gives a positive reaction. One of my clients tends to let her yard get overgrown, for example. Another might need to repaint the home after a rainy winter.
4. And then we have the chat about (1) keep it on the market or (2) take it off. I get very frank with my sellers that if they are not committed to selling it, it should be taken off the market. This is a business decision that only they, the client can make. I never ever sway them in one direction or another just to keep the listing! Ever!
5. AND I NEVER SAY "I QUIT" IF THEY DON'T DO WHAT I SUGGEST. They are the client, it's their property. I will do my best for them whatever they decide.
And for any new clients out there:
Once we come to a meeting of the minds and you hire me as your California Real Estate Broker, I will do my very best for you to get your property sold.
Comments (5)Subscribe to CommentsComment