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Mortgage Marketing in 2012 – How to Maximize Your Spending

Services for Real Estate Pros with More Loans 4U

National Mortgage Professional Magazine | Mortgage Marketing | MoreLoans4uA recent article in National Mortgage Professional Magazine discussed how its more important now than it ever has been to find a mortgage marketing strategy that works for you AND your budget.

In order to get the most bang from your mortgage marketing buck, there are a few simple things to remember:

  1. Don’t try and reinvent the wheel
  2. Test, measure, test again
  3. Talk to others who have been successful
  4. Tailor your sales approach to fit YOU

Along with keeping those important things in mind, the article also gives a few great tips for mortgage marketing in 2012:

  1. Direct mail responses have increased
  2. Live transfers are a thing of the past
  3. Internet leads work, if you work them
  4. New data files are available specifically for the mortgage industry
  5. Trigger leads are still being sold by credit bureaus
  6. FHA will be big
  7. ride the Harp 2.0 wave

Click here to read the full article on the National Mortgage Professional Magazine website.

Do YOU have any mortgage marketing tips to add?

Paul McFadden
Responsive Pest Control - Seattle, WA
Pest Control, Seattle, WA.

Paul: These are good tips. Thank you! I think the key is to consistently market to a database who knows you. Thanks again!

Jun 14, 2012 01:07 AM