Option 1:
You show your clients a year old home in a new construction home community, they tell you they do not really like the style and you move on through the rest of your tour and at the end of the day you part to meet another day.
Yes, you guessed it, the buyers go back (probably that afternoon) without you and BAM! They purchase the NEW construction home of their dreams without you.
Not liking Option 1? (I wouldn't either!)
Option 2
Your prospects have included a 1 year old home in a new construction neighborhood and you have it all ready on their tour (Show this one first, you will see why below).
Your Homework: You show up 30 minutes early to the new construction Welcome Center. You meet the agent on duty and tell them you may have a hot prospect that you are going to bring in the door in about 45 minutes to get them registered. Trust me, they will be ready for you!
Next, you then meet your clients at the "used house" and as you guessed, they don't really like it (you see it in their eyes, they want to learn about the new homes after seeing this used home), so you ask them "Do you mind if we head over to the welcome center so I can pick up some literature about the neighborhood as I like to learn as much as possible about all neighborhoods to help my clients?" "Yes" they are fully on board, it is almost like you read their mind!
You walk in the door of the Welcome Center with your clients and do a quick introduction to the agent on duty as he casually asks them to register so that they can also receive information about the community (meanwhile he is writing your name on the registration form too!) and BAM you now have a chance to sell them a home in this community through the sales center. The best part about this process is they take it from this point and you are protected whether you are at any meetings or not throughout the process they have with your client!
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A few weeks later you get a call from the Welcome Center sales agent congratulating you on your sale... you know the rest of this story!
Personally I prefer Option 2! Anytime a client mentions a new construction community that they want to see, my first (and fast) reply is "YES, let's go over right now as I also want to learn about any updates and what model homes they have currently on the market"
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