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Two Options For Showing Used Homes In A New Construction Community

By
Real Estate Agent with KW of the Palm Beaches BK3102116

Option 1:

new construction home

You show your clients a year old home in a new construction home community, they tell you they do not really like the style and you move on through the rest of your tour and at the end of the day you part to meet another day.

Yes, you guessed it, the buyers go back (probably that afternoon) without you and BAM! They purchase the NEW construction home of their dreams without you.


Not liking Option 1? (I wouldn't either!)

Option 2

Your prospects have included a 1 year old home in a new construction neighborhood and you have it all ready on their tour (Show this one first, you will see why below).

Your Homework: You show up 30 minutes early to the new construction Welcome Center. You meet the agent on duty and tell them you may have a hot prospect that you are going to bring in the door in about 45 minutes to get them registered. Trust me, they will be ready for you!

Next, you then meet your clients at the "used house" and as you guessed, they don't really like it (you see it in their eyes, they want to learn about the new homes after seeing this used home), so you ask them "Do you mind if we head over to the welcome center so I can pick up some literature about the neighborhood as I like to learn as much as possible about all neighborhoods to help my clients?" "Yes" they are fully on board, it is almost like you read their mind!  

You walk in the door of the Welcome Center with your clients and do a quick introduction to the agent on duty as he casually asks them to register so that they can also receive information about the community (meanwhile he is writing your name on the registration form too!) and BAM you now have a chance to sell them a home in this community through the sales center. The best part about this process is they take it from this point and you are protected whether you are at any meetings or not throughout the process they have with your client!

Happy Buyers

------

A few weeks later you get a call from the Welcome Center sales agent congratulating you on your sale... you know the rest of this story!

Personally I prefer Option 2!  Anytime a client mentions a new construction community that they want to see, my first (and fast) reply is "YES, let's go over right now as I also want to learn about any updates and what model homes they have currently on the market"

Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Mark:

You are very cleaver.  Stopping off at the Welcome center and registering your clients is a great idea.  Some of the new developments in my area do not allow you to register your clients, but most do.

Jun 13, 2012 03:07 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Mark I agree, Option 2 is the way to go. It only takes a couple of minutes to register and you never know.

Jun 13, 2012 09:09 PM
Ron Barnes
Associate Broker at Berkshire Hathaway Home Services Georgia Properties - Jasper, GA
"Most agents claim they're #1 - I THINK YOU'RE #1!

There is a third option, but it probably involves significant time in jail at the minimum. I've had a similar experience with someone whose home I sold when it had been sitting for months. I finally got a referral fee. It still amazes me what does or doesn't go through a buyer's head.

Jun 13, 2012 09:36 PM
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Mark, that's an excellent suggestion!  I've had problems with builders in the past who haven't honored a BA agreement, and buyers who don't understand loyalty after they sign one.

Jun 13, 2012 09:43 PM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

fortuanately when I received the call from the welcome agent who I built a great rapport with, I was already set with option 2, but it could have easily been option 1 with a loss of a 400k deal and I would have had no one to blame but myself.  So wanted to pass this along to help folks be proactive!

Jun 13, 2012 09:52 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Smart move, Mark.  It can be a tricky business sometimes, and you've got to protect yourself.  Well played.

Jun 13, 2012 11:19 PM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Mark...

This is a brilliant post about the right way to handle the situation! It's a "no-lose" solution.

Jun 13, 2012 11:21 PM
Mark Montross
Catamount Realty Group - Burlington, VT
Listing and Buyer Specialist

Yes, it is a unique take on how to handle things. Thank you for the tip.

Jun 13, 2012 11:30 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Unfortunately, people abuse the system. I sat on tracts and as soon as someone learned we pay commissions, they remind me they had an agent....after they signed up of course....The system works better if not abused...good post

Jun 13, 2012 11:30 PM
Tom Burris
NMLS# 335055 - Baton Rouge, LA
Texas/Louisiana Mortgage Pro - 13 YRS Experience

I guess the sales agent isn't a realtor?

They don't have to ask whether the buyer is already working with an agent?

NAR should work on that. The sales agent should be bound by the same ethics as the realtor.

 

Jun 13, 2012 11:52 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I am very fond of doing your option 2.  In a market which has been laden with short-sales within a new home community, I add an additional question to the buyer, "Would you rather shoot craps or buy a house?"  Working with banks to get a short-sale through on a less than new home, is a burden that is unnecessary in a new home community.  There is also usually a choice of colors, upgrades, models, and sometimes builder incentives.  There are a number of builders in the greater Sacramento region who cooperate fully with outside agents. 

They likely won't ask anyone walking in on their own to a new home sales office whether they are working with an agent, however.  The key is to accompany your client, and register them with the builder.  I also sit with the client during the process of all paperwork, too!  After all, the salesperson at the new home community is representing the builder/seller, not the buyer!

Jun 14, 2012 12:19 AM
Brent Wells
The LivingWell Team - Prosper, TX
Dallas - Fort Worth

Mark,

Good way of handling the situation. It seems to be a universal experience that clients will build without representation. I guess they will never understand the sales associate works for the builder and not for them.

-Brent

Jun 14, 2012 02:24 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  I always try to include new homes in every search so that the client feels you have their best interests at heart and exploring every avenue.  Good thoughts!

Jun 14, 2012 02:40 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

yes all we can do is proactively protect ourselves, good point on whether they have to ask if the prospect is already working with a realtor. I guess the "company" sets the standard at first to sign the prospect in wins and our hands are typically tied unless we get in the game early.. but on the flip side, once you have them registered (and get a copy for your records) then you have the benefit of not having to go to any more showings/meetings at the subdivision. 

but this does bring up the question of if you have a buyer's agreement in place and the prospect registers themselves without you, I suppose you have to collect the brokerage fee from the buyer directly? thoughts on that?

this is why I am in AR so I can learn from you all and I can help as well!  so thanks to all too!

Jun 14, 2012 09:02 AM
Carol Farrish
Virtually Carol - Cleveland, OH

Intersting post, Mark. Buying the-year-old home can be like buying a used car, where there are lots of options included that you would've had to pay for in your model. Despite that, sometimes the shinier alternative seems better. You cover both bases with your approach of showing the old and leading buyers o the new.

Jun 16, 2012 02:31 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL
Mark, always, always visit the sales center and any other new construction neighborhoods in the area - hopefully previewing them before you work with the buyer. Especially if they are relocating buyers with limited time to purchase. Sharon
Sep 27, 2012 05:43 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx for sharing this. I just reblogged.  This sounds like a very smart strategy.

Sep 27, 2012 08:00 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

thank you Debbie!... love your floor covering blog too

Sep 27, 2012 08:18 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Mark - sounds like  a plan and very smart. We will try and follow through on your great advice.. Thanks to Debbie who directed us to you.

Sep 27, 2012 09:13 AM