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My sellers always have the hottest house on the block!

By
Real Estate Agent with Prudential Fox&Roach The Belmonte Group

Do you think you have the hottest house on the block. When you go to sell are you sure you will get top dollar,  and are sure it will be quick to sell? Sure you do.....If you are one of my sellers. Until the arrive at the "Price School of selling your Home." All sellers think they have the diamond in the rough and deserve top dollar. Sellers all the finest upgrades, most tasteful decor, and grandiose selling points that no one on the block who has sold, has ever had.

My job as your preferred real estate salesperson is to burst your bubble and educate you. Teaching you the definition, value, and meaning of TRUE MARKET VALUE is my job. My job is to cut to the chase, stop the schmoozing, and bring you back to reality of what your home is really worth.

If I were a butcher and you asked me for the finest beef $5 could buy, only for me to sell you ground beef, would you be satisfied. Of course you could not afford the Filet Mignon, but I did not tell you that. I sold you cheap meat only to disappoint you. When what should've happened; the butcher should have told you $5 would not get you a great piece of meat, just a mediocre meal. Yes, as the butcher I have made a $5 sale, but did I make the customer happy?

Teaching you, the seller what TRUE MARKET VALUE means you must look at this......

#1. Take my professional opinion seriously. As a professional Realtor, this is my job not my hobby. For a living I scour over tons of properties daily. I am on the ball when it comes to determining value. No professional Realtor is trying to take money out of a sellers pocket by telling them their home is worth less than it really is. C'mon, I would be cutting my nose off to spite my face if I did this.

#2. Do not look at what the other yahoo's in your area are asking for their homes. Burt Bankruptcy down the road might have his house on the market with desperate Delilah the local agent for $25,000 over what it is worth. He needs to get this price to pay off his 2 home equity loans to break even. Does it mean he is going to get it... Uh, no... Never.

#3. Look at what's sold now! Your best bet it is in the last six months not a few years ago when the market was smokin'. We have to speak the truth. Just because the market was hotter the haberno, and things were selling for more than we would believe, that is not the case. We have to look at what has been selling fairly recently to see what was and is moving now. As depressing as it may be, it is the truth.

Even know your faucets are lined with gold and your floors may be paved with platinum, you can only sell for what the marketplace dictates. The old saying it is what it is holds true. My truth and honesty may cost me few listings. Yet sellers, I would rather tell you about the ground beef, that let you think it is Filet...

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Robert Austin
Wells Fargo Home Mortgage - Minneapolis, MN

A Realtor friend of mine once said "the only reason a house does not sell is because of price".  If you think about it, it really is true.  It's not the dated carpet or the ugly paint, it's the price.  If the home isn't priced right, it's not going to sell.  The ugliest house in the entire world can sell faster than the best house in the world if it's priced right. 

Jan 10, 2008 11:28 AM
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy
Great way to get your point across an yes I agree it is all about price
Jan 10, 2008 12:00 PM