Your FSBO house isn't being's invisible to agents.

Reblogger Patti Ann Kasper
Real Estate Agent with EXIT REALTY NEXUS

For Sale By Owner (FSBO) properties are very often targeted by investors who are looking for a "steal of a deal".  Often, FSBOs have only a sign in the front yard and maybe a newspaper ad or flyer.  Without the skill and marketing experience of a REALTOR®, they get very little attention from owner/occupant buyers.  So when an investor comes knocking at their door, they are tempted to Sell at their rock bottom price.

Original content by Richard Iarossi 531132

BlindfoldI recently had an interaction with a FSBO seller who just wanted to complain about Realtors not showing her home for sale. She handed me a flyer, and as I glanced at it, I noticed that her price was already somewhat high for that sub-division. What she said was that Realtors were blackballing her listing. I don’t often hear that term in regards to selling real estate.

I asked her why she thought that and she said that no agents were showing her home that had been on the market for several weeks.

Are you offering a co-op to agents? No. She read on the internet that she didn’t have to do that. The agent’s buyers can pay their commission. While that may be the case in some areas, it’s not the standard of practice here. I guess her expectation is that agents will work for free.

Is your house in the MLS? No. When you’re an unrepresented seller and you don’t know how to do these things, you’re going to be at a disadvantage.

Is your house being syndicated? No, and what’s that?

Do you have a website? No, too complicated and expensive.

Are you doing any advertising, even newspaper? No. Just the flyers I printed.

Directional signs? No, but I have a sign in front of my house.

Twenty questions was over for me. That’s when I told her that her house wasn’t being blackballed by Realtors...IT WAS INVISIBLE to Realtors. It seems that the only way anybody would know her house was for sale was a drive by. We all know just how effective that is.

Real estate is a competitive undertaking these days. If you’re not prepared to do the job of selling your house completely, you should really consider hiring a professional Realtor.

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 Rich Iarossi is a full time licensed REALTOR®, working in Crofton, MD. My coverage areas are: Anne Arundel, Prince George’s, Howard, Calvert, Queen Anne, and Baltimore City and County. I specialize in residential real estate, working with both buyers and sellers. Use the registration free search on my website at If you’re not already working with a REALTOR®...I can help. Call me at 443-995-9595 (Cell) or 410-451-6255 (Office).

SKYPE ME: RichSellsHomes

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All information is deemed reliable but should be independently verified. Property information is subject to change without notice.



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David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

great reblog and hilarious. Maybe she will realize the only real issue she needs to contend with is herself

Jun 14, 2012 02:14 PM #1
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Patti, thanks for re-blog. I feel F S B Os are smarter now-a-days to find a way into MLS at least...

Jun 14, 2012 02:53 PM #2
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

She failed to do her homework * if she had interviewed 3 listing brokers on their MARKETING efforts if he/she got the listing for her home, she would have learned that what she is doing rarely works

Jun 14, 2012 08:12 PM #3
Steve Baklaich
RE/MAX Results St Cloud Mn real estate - Saint Cloud, MN
Treating Buyers & Sellers to Full Service Always.

Patti Ann this is a great re-post. It raises a question. Is this homeowner looking for a justification to not hire a Realtor?  Many good Agents would be able to point out the advantages of listing the property. Rich's blog is a blueprint for that meeting.

Jun 15, 2012 12:50 AM #4
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

We can only help those willing to be helped. I wouldn't fix my own car or take my own appendix out. I don't know how, therefore I hire professionals.

Jun 15, 2012 03:43 AM #5
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Patti Ann Kasper

Blaine & North Metro Minneapolis St Paul Real Esta
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