Want to sneak a Realtor peek at my Video Marketing Webinar Notes?

Real Estate Agent with RE/MAX Leading Edge www.GoldenResults.com 71785

Want to sneak a Realtor peek at my Video Marketing Webinar Notes?

Fair warning, this is like dress down, dress Casual in the workplace on Fridays.

These are my notes so typos, misspellings, rambling thoughts are in raw form.

You might be able to use them as a class outline for this recorded  Video Marketing webinar sponsored by Ross Hair.

Each  attendee got two invitations to send to pals so they could hear it, too. 

Ask below and maybe an attendee who reads will share theirs, too. 

Mine went out lickety split. There is a real class workbook available when you take the SMM Camp.

Meanwhile, wet you whistle with my messy notes.

Drum Roll!

The Video Marketing Speakers said....

Mark Passerby HD Hat Rep


Special Lens for iPhone to shoot really wide which is objective. 

Training on correct equipment which is 90 % of game.

17 ml very wide ..gadget with this Sony point and shoot...Buy Sony 

iPhone 4, 4s, iPad 3

IPhone has case with two lens with stabilizer bar gives wide smooth video with iPhone.


150 bucks 14 mil...videos in tutorials for iPhone...customized case with two lenses for video then photo.

Stabilizer bar 13 inch weighted bar keeps smoother while walking.



Free video guide if like at Facebook SMM camp

Look at screen shot to see difference with super wide lens.

Lighting and sound. iPhone yes adjusts exposure. iPhone great audio solution. 

Mark builds equipment in shop. Great tutorials. Wide angle, mikes, lavalier.

Ipad3 next week equip ready has movie mount system allows tripod mount mike super wide lens

Video light...14 to 15 ml  dual mike adapter plugs in...

Ipad3 great video professional level with wide angle lens. Must have wide angle ...necessity.

Lighting for 160 LED  basement...iPad 3 per Mark best since large screen to preview. 

Ipad3 case very popular. 4s or ipad3 best for videos. Great tutorials.

Do not overbuy camera.

Editing software per Mark Passerby. IMovie per Mac. Adobe Premiere Elements on PC. Stabilizing.

Buyer wants to travel through house without driving to home NOT zoom ins!

RossHair.com/shoot or Mark Passerby Training videos.

3.5 minute example check out.m

Facebook.com/smmcamp shares means FREE video for real estate guide.

Matthew Leone is second speake for  Video Series.

Welcome Matt is host. Own video content so customer stays within site.

Halstead.com/property is website.


Property Videos 1.5 to 2 minutes long.


Neighborhood then dolly affects then room bright then view outside then some floor plans then tag line then content information. Go visit a sample at Halstead.com/property

Get professional editing. Send raw footage out. Inexpensive. Outsource.

Tagging and keyword philosophy. SEO friendly Google friendly. Video shoots you to page one google

Location price amenities agent are in tags. 

New York times, new York mag have written pieces about the videos for this group.

Property Videos and Agent Bio Videos.

Products called Final Cut or After Effects.

Videos for Neighborhood. Tell the Story. Non commercial. Talk about areas, Landmarks, Schools, Amenities...associate to listings.

Two million unique visitors per month.

Exponential value. VIRAL. Social media outlets with video gets most interactiion per analytics.

Mobile moving toward video. INVEST. Do within budget. Most valuable tool.

Social Integration Four Square, Twitter, @Halstead, Facebook, Google Plus, Tumbler Blog, Pinterest Luxury Eye Candy posted, Flickr track to Pinterest.com/halsteadphotos

Can pin youtubevideo! 

This is step up concept vs Passerby concept. Presentation. 

The most listings sold in the company by agent with the most videos!


Third speaker is Josh Sprague. 

Video Blogger.

Neighborhood Tour, Facebook Question of the Week, then moved to monthly videos, then Business People Videos...great buzz locally...cutting edge...Market News,  Business Interview...


Developed system then...women with two last names demographics and distribution 

Facebook ,  Twitter Feeds to LinkedIn 

Fixed cost fixed production time...now 2 hour shoot 2 hour edit 200...sometimes businesses pitch in...

Become THE Authority.

Ten content ideas recently

Vimeo better than YouTube..do both he says!!!

Neighborhood Tour


Facebook Question of Week

Market News local or broader

Special Events

Chamber, Stagers

Instant Good Will

Come up with Show Format

Frequency and Distribution

Edina Vlog

Jpg image can link to videos other site

Link website to videos IRAL

Josh Sprague Realtor ...early adopter...where, when, find editor

josh1sprague Facebook or joshsprague.com

Watch the Edina Realty Videos for ideas!

Kendyl Young is next speaker!

Veemer, eBrokerHouse, frugyl.com are sponsers!

Beginning, Middle, End should tell a story on your video.

Huge HdHat.com fan. Uses ultra wide lens and 4s. 

Kendal uses iMovie first 




Once edit video, then distribute. She uses YouTube then posts blog  to FB Bus, Twitter, Pinterest.

Best practices?  160 videos two to three years ...analytics...

Tight bundles, thimbles of value, respect audience.

Edit, edit, edit, edit.

Under 2 minutes.

Value for audience time.

Be authentic.

Video Concepts. FAQ, How To's, What a consumer can expect from a professional Realtor are possible video topics. Myth Busters, Community Based Videos, Community Events, Neighborhood.

Ask questions. 

Interview the client about their favorite story. Testimonials with a slant. 

Market Reports. House Tours. Check out Mark Passerby tutorials. Every house has a story. What is it like living there. What are you going to miss?

iMovie or Animoto. Upbeat cute music. 

Kendyl'sOpenHouse.com Glendale and La Canada CA

Veeme.com/promo one free tour

Social Media Marketing Class can give to others.

Carlos is last speaker from Goodlife Team.

Kelly is fourth speaker. Realtor with Video Blog  

Kelleyskar.com  Calgary Realtor

Google keyword tool search. Craft video blogs to wrap around entire experience in You Tube.

Search engine position with this strategy is awesome.

Referrals from agents across country.

iPad and iPhone paperless completely.

5 referrals 5 agents iPad info one week.

YouTube.com/kelleyskar thousands of iPad tutorial views.

PDF expert and Dropbox for real estate video seven minutes wow.

Google ad words    Adwords.google.ca

Lower number is less competition

Sit down draw up 100 topics off top of mind

Go to Kelley to see his last thirty videos is idea.

If rank high this is a blueprint

Craft around what clients want not what you want

Ask past clients what they think what they would have wanted to know or now want to know.

Google keyword tool...who is crushing it other market place.

look for view page source on top of browserwho using who hosting, where storing, descriptions, 

Meta tags, keywords, back end let's out see plug ins tools  all this becomes keywords can eye spy.

Sites like compete do this.

19.97 a month after the thirty days sociallysavvyagent.com

Carlos Reina from the Goodlife Team Emmy Award Winning Videos!

Social Media vs TV the dominant media. 

Lessons learned three years!

Educational Videos.  

Lead , lead conversion, communication. Repurpose the videos. 

Under two minutes now under a minute. Educational or entertainment.

Goodlifeteam.com has video library. 

Ten commandments for Buyers. Check out videos. 

Share google plus LinkedIn  FB Twitter Pinterest etc videos. Free guide on site.

Give info they need. 

Create campaign. What is xeriscapes?

Educational, posted on page for google traffic, share media and network and newsletter.

Another strategy after educational, entertainment..

Final cut Pro X and iMovie for editing.

Conversion from the videos to contacts to paper.

Pricing Conversation

Home sight unseen via videos.

Video Library to clients SEND!

The Real Estate Brokerage of the Future! 

Videos are conversion tools. Check out 5 star customer service video.

Special Events is branding, identity etc.

RossHair.com/coffee is single shot or lots of info from Goodlife Team free.






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You'll "Retrieve Golden Results" with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services.
Call/Text Cheryl at Cell 301-970-7566 OR
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Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Wow Cheryl, this was great...i was on for nearly 2 hours & had to take off but it made me realize that if i take the case off my iphone 4s & use the wide angle that it is an amazing shot..so the smmcamp was worth it just for that...i'm a big video person anyway...thanks

Jun 14, 2012 09:02 PM #1
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Cheryl, thank you for all this great information, I have got to try the wide angle iPhone shot...

Jun 14, 2012 09:28 PM #2
Bianca Marijan
City Brokerage, Hamilton - Hamilton, ON
Broker Owner of Independent Real Estate Brokerage

amazing info, thank you for sharing

Jun 14, 2012 09:52 PM #3
Rich Cotton
Rich Cotton The Waterfront Specialist EXiT Preferred Realty - Chesapeake City, MD
Waterfront Specialist Cecil and Kent Counties MD


Ok. Now you are ready to jump into video!

Jun 14, 2012 10:20 PM #4
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Cheryl...thank you, thank you, thank you for your sneak peek at your notes taken during the video marketing webinar! Sorry I missed it, but I am bookmarking this page for future reference. :)


Jun 16, 2012 05:30 PM #5
Dave Sullivan
Real Estate One - Birmingham, MI
Michigan Realtor with an investor viewpoint

I did a quick interview with Brian Stevens and Frank Gureay on video bloging you can view it here  

Aug 14, 2012 10:24 PM #6
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Southern Maryland 301-980-7566
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