Want to sneak a Realtor peek at my Video Marketing Webinar Notes?
Fair warning, this is like dress down, dress Casual in the workplace on Fridays.
These are my notes so typos, misspellings, rambling thoughts are in raw form.
You might be able to use them as a class outline for this recorded Video Marketing webinar sponsored by Ross Hair.
Each attendee got two invitations to send to pals so they could hear it, too.
Ask below and maybe an attendee who reads will share theirs, too.
Mine went out lickety split. There is a real class workbook available when you take the SMM Camp.
Meanwhile, wet you whistle with my messy notes.
Drum Roll!
The Video Marketing Speakers said....
Mark Passerby HD Hat Rep
Special Lens for iPhone to shoot really wide which is objective.
Training on correct equipment which is 90 % of game.
17 ml very wide ..gadget with this Sony point and shoot...Buy Sony
iPhone 4, 4s, iPad 3
IPhone has case with two lens with stabilizer bar gives wide smooth video with iPhone.
150 bucks 14 mil...videos in tutorials for iPhone...customized case with two lenses for video then photo.
Stabilizer bar 13 inch weighted bar keeps smoother while walking.
Free video guide if like at Facebook SMM camp
Look at screen shot to see difference with super wide lens.
Lighting and sound. iPhone yes adjusts exposure. iPhone great audio solution.
Mark builds equipment in shop. Great tutorials. Wide angle, mikes, lavalier.
Ipad3 next week equip ready has movie mount system allows tripod mount mike super wide lens
Video light...14 to 15 ml dual mike adapter plugs in...
Ipad3 great video professional level with wide angle lens. Must have wide angle ...necessity.
Lighting for 160 LED basement...iPad 3 per Mark best since large screen to preview.
Ipad3 case very popular. 4s or ipad3 best for videos. Great tutorials.
Do not overbuy camera.
Editing software per Mark Passerby. IMovie per Mac. Adobe Premiere Elements on PC. Stabilizing.
Buyer wants to travel through house without driving to home NOT zoom ins!
RossHair.com/shoot or Mark Passerby Training videos.
3.5 minute example check out.m
Facebook.com/smmcamp shares means FREE video for real estate guide.
Matthew Leone is second speake for Video Series.
Welcome Matt is host. Own video content so customer stays within site.
Halstead.com/property is website.
Property Videos 1.5 to 2 minutes long.
Neighborhood then dolly affects then room bright then view outside then some floor plans then tag line then content information. Go visit a sample at Halstead.com/property.
Get professional editing. Send raw footage out. Inexpensive. Outsource.
Tagging and keyword philosophy. SEO friendly Google friendly. Video shoots you to page one google
Location price amenities agent are in tags.
New York times, new York mag have written pieces about the videos for this group.
Property Videos and Agent Bio Videos.
Products called Final Cut or After Effects.
Videos for Neighborhood. Tell the Story. Non commercial. Talk about areas, Landmarks, Schools, Amenities...associate to listings.
Two million unique visitors per month.
Exponential value. VIRAL. Social media outlets with video gets most interactiion per analytics.
Mobile moving toward video. INVEST. Do within budget. Most valuable tool.
Social Integration Four Square, Twitter, @Halstead, Facebook, Google Plus, Tumbler Blog, Pinterest Luxury Eye Candy posted, Flickr track to Pinterest.com/halsteadphotos
Can pin youtubevideo!
This is step up concept vs Passerby concept. Presentation.
The most listings sold in the company by agent with the most videos!
WellcomeMat.com
Third speaker is Josh Sprague.
Video Blogger.
Neighborhood Tour, Facebook Question of the Week, then moved to monthly videos, then Business People Videos...great buzz locally...cutting edge...Market News, Business Interview...
Developed system then...women with two last names demographics and distribution
Facebook , Twitter Feeds to LinkedIn
Fixed cost fixed production time...now 2 hour shoot 2 hour edit 200...sometimes businesses pitch in...
Become THE Authority.
Ten content ideas recently
Vimeo better than YouTube..do both he says!!!
Neighborhood Tour
Business
Facebook Question of Week
Market News local or broader
Special Events
Chamber, Stagers
Instant Good Will
Come up with Show Format
Frequency and Distribution
Edina Vlog
Jpg image can link to videos other site
Link website to videos IRAL
Josh Sprague Realtor ...early adopter...where, when, find editor
josh1sprague Facebook or joshsprague.com
Watch the Edina Realty Videos for ideas!
Kendyl Young is next speaker!
Veemer, eBrokerHouse, frugyl.com are sponsers!
Beginning, Middle, End should tell a story on your video.
Huge HdHat.com fan. Uses ultra wide lens and 4s.
Kendal uses iMovie first
Live.freeplacemusic.com
Keynote
Telestream.net/screen-flow
Once edit video, then distribute. She uses YouTube then posts blog to FB Bus, Twitter, Pinterest.
Best practices? 160 videos two to three years ...analytics...
Tight bundles, thimbles of value, respect audience.
Edit, edit, edit, edit.
Under 2 minutes.
Value for audience time.
Be authentic.
Video Concepts. FAQ, How To's, What a consumer can expect from a professional Realtor are possible video topics. Myth Busters, Community Based Videos, Community Events, Neighborhood.
Ask questions.
Interview the client about their favorite story. Testimonials with a slant.
Market Reports. House Tours. Check out Mark Passerby tutorials. Every house has a story. What is it like living there. What are you going to miss?
iMovie or Animoto. Upbeat cute music.
Kendyl'sOpenHouse.com Glendale and La Canada CA
Veeme.com/promo one free tour
Social Media Marketing Class can give to others.
Carlos is last speaker from Goodlife Team.
Kelly is fourth speaker. Realtor with Video Blog
Kelleyskar.com Calgary Realtor
Google keyword tool search. Craft video blogs to wrap around entire experience in You Tube.
Search engine position with this strategy is awesome.
Referrals from agents across country.
iPad and iPhone paperless completely.
5 referrals 5 agents iPad info one week.
YouTube.com/kelleyskar thousands of iPad tutorial views.
PDF expert and Dropbox for real estate video seven minutes wow.
Google ad words Adwords.google.ca
Lower number is less competition
Sit down draw up 100 topics off top of mind
Go to Kelley to see his last thirty videos is idea.
If rank high this is a blueprint
Craft around what clients want not what you want
Ask past clients what they think what they would have wanted to know or now want to know.
Google keyword tool...who is crushing it other market place.
look for view page source on top of browserwho using who hosting, where storing, descriptions,
Meta tags, keywords, back end let's out see plug ins tools all this becomes keywords can eye spy.
Sites like compete do this.
19.97 a month after the thirty days sociallysavvyagent.com
Carlos Reina from the Goodlife Team Emmy Award Winning Videos!
Social Media vs TV the dominant media.
Lessons learned three years!
Educational Videos.
Lead , lead conversion, communication. Repurpose the videos.
Under two minutes now under a minute. Educational or entertainment.
Goodlifeteam.com has video library.
Ten commandments for Buyers. Check out videos.
Share google plus LinkedIn FB Twitter Pinterest etc videos. Free guide on site.
Give info they need.
Create campaign. What is xeriscapes?
Educational, posted on page for google traffic, share media and network and newsletter.
Another strategy after educational, entertainment..
Final cut Pro X and iMovie for editing.
Conversion from the videos to contacts to paper.
Pricing Conversation
Home sight unseen via videos.
Video Library to clients SEND!
The Real Estate Brokerage of the Future!
Videos are conversion tools. Check out 5 star customer service video.
Special Events is branding, identity etc.
RossHair.com/coffee is single shot or lots of info from Goodlife Team free.
RossHair.com/ipad
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