In my industry, customers mistakenly use the wrong terms for products, especially for some items. For example, they say laminate flooring, but they really mean vinyl (or vice versa); same thing goes for vinyl vs linoleum. Today was one of those perfect examples of where a customer said something, but meant something completely different...and I'm glad I caught the mistake before I left.
My customer had a flood (they are covered by insurance) and they wanted to replace what they already had. They said they wanted laminate flooring that looked like maple. They also said they wanted Pergo, which is a brand name of laminate flooring. So, since they used both terms (several times) and they described how it was installed, I took them for their word. They had already spoken with 2 other flooring contractors about this project, so I also figured they knew what they wanted and they knew what they were talking about...especially since they had the floor previously.
I showed them some laminate flooring samples and they said, "yes, that's what we are looking for." So I believed them. Then, the wife made some comment mentioning that the planks looked a bit different and they had wider and individual planks. I then thought she was talking about some more expensive type of laminate (and I didn't have those samples with me). I asked if she knew the brand of what they previously had.
She went back to the insurance papers and came back and declared that they had Somerset 5 inch. I then turned around stunned...because Somerset makes hardwood.
So I asked if she was sure it was Somerset and then asked if they had hardwood. Well sure enough, yes, they had maple hardwood (and it's a good product) - almost the opposite on the spectrum compared to the inexpensive laminate I was showing them. They explained that what they meant was "laminated hardwood" (translation - engineered hardwood), that was floated like a laminate.
Once I knew what they had, it was easy for me to figure out how to get it for them. But, it really made me think about how I need to be more careful and not just assume that my customer knows what they mean...even when I ask them and they confirm it.

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