Stop being so DENSE - Great SEO!

By
Services for Real Estate Pros with NeNet

Good Morning Everyone,

This is my first post in over a month... Sorry for being away, things have been a little hectic.

I had a conversation a few weeks back with a SEO client who I will not name. I was trying to get a point to him that he was not listening to me on. I will refer to this client as John in this post. What I needed was a moment of humor to get his attention. Finally I said to him "Hey John, your problem is you are dense" He excitedly said "WHAT DO YOU MEAN I AM DENSE", I thought you liked me.. I said, "I do like you, but you are dense, your keyword density is WAY too high, and Google is going to catapult your site to the abyss if you don't make some big changes here".. 
 

DENSE

 

The above is a screenshot of an actual site. Well, it is a screenshot of a site that "WAS" It died a terrible death. Google Panda deemed the site worthless, and now it is no more than a deleted domain and a bad memory of how some poor website owner poured time and effort into making it fail.

Ok, back to my client.. So I tell him "your site is WAY too keyword dense, and you need to change it ASAP", thankfully he trusted my judgement on the matter. In 6 days he moved from position 19 to position 10. I am confident the site will hit position 4 after our good friend GoogleBot visits them again.

Tidbit of the day: Panda penalties are DOMAIN wide. What that means is lets say you have a great site that is perfect in every way, but you have ONE page that violates the laws of Panda. Your WHOLE domain gets penalized... Do yourself a favor, identify offensive pages and either FIX them, or DELETE them... Don't stick your head in the sand and expect Panda to leave you alone because you are honest or nice..

OK, the practical for you all..

1: More MORE whitespace on your sites
2: Go to WIDER templates if you are able to
3: STOP stuffing keywords... Google does not need "nagging" sites in their index, they need RELEVANT content!
4: More interlinking on your sites, but do NOT be obnoxious with over usage of keywords 

The above 4 steps will surely help you move up in position. 

Looking to see you at the top!
Have a great day.


Quality SEO Techniques that make a difference 

Comments (70)

Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Kim and Kristine,

You get lumped together too.. :).. Thanks for stopping by and commenting! 
Have a great evening! 

Jun 21, 2012 08:34 AM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Hi Joe

Great technique - use of humor to make a point to a client that isn't getting it.

For the moment, Panda loves my site.    Hope it is a lasting loving relationship :)

Jun 21, 2012 10:40 AM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

This is a great amount of information that will undoubtedly be helpful to many.

Jun 21, 2012 11:46 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Joe ~ you always share the best information with us -- thank you for your kind generosity!   My son (who happens to also be my webmaster) has been telling me for years that a website needs lots of white space.  I'm so glad to hear that you agree :-)

Jun 21, 2012 12:13 PM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Kim, Thank you for coming by and commenting. Yes, it is a never ending process... Have a great evening!

Jun 21, 2012 01:12 PM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hey Travis, thanks for commenting. have a great evening!

Jun 21, 2012 01:13 PM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi M.C., Thanks for commenting.. Yes, I wish I could have seen his face. Have a great evening!

Jun 21, 2012 01:16 PM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Hi Kathy, Thank you for coming by and commenting.. Yes, it's lots of info, but easy to digest if you take it a bite at a time. Have a great evening..

Jun 21, 2012 01:17 PM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Maureen, Thanks for your kind words! I appreciate the vote of confidence.. Hope all is well with you and your family. Sounds like your son has some good knowledge in this area.. You have a blessed evening!! Oh, Joe Jr. has his last ct scan tomorrow.. Please be keeping him in your prayers.. Thanks!

Jun 21, 2012 01:23 PM
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Oh my, Joe, that site is offensive to my eyes... can you imagine trying to navigate that on a mobile phone?

Jun 21, 2012 03:53 PM
Paddy Deighan MBA JD PhD
federalfinanciallawgroup.com - Vail, CO
Paddy Deighan J.D. Ph.D

as always, i appreciated your input (pun intended) LOL

Jun 21, 2012 04:14 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

I wanted to stop by and say hello to an ActiveRain Newbie! Welcome to our family! Hope you stay for a long time!!!

Jun 22, 2012 12:08 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Chris, Thanks for commenting.. Yea, I think that site could MELT an Iphone or Ipad.. Sad! Have a great day..

Jun 22, 2012 02:07 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Paddy, Thanks for stopping by and commenting... Have a great day!

Jun 22, 2012 02:08 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Barbara Jo, Thanks for commenting... Yes, I am green as green gets here, but loving ActiveRain.. I appreciate the warm welcome that many people like you have given me. It makes it easy to jump right in..  I'm here for the long haul.. You have a great day!

Jun 22, 2012 02:13 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Joe, thanks for the great post and info on SEO and indexing.

Jun 22, 2012 06:08 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Bob,

Thanks for coming by and commenting.. Have a great weekend!

Jun 23, 2012 08:19 AM
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Good post Joe. Sooo... much to learn about SEO but the hardest part is always coming up with new original content.

Jun 23, 2012 11:51 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Wayne, Thanks for coming by and commenting.. Yes, it is hard, but it pays off! There are so many sites out there that just copy Wikipedia's content and all.. Google is getting RANK with them.. Have a great weekend!

Jun 23, 2012 01:17 PM
Jairo Arreola #SOLDBYVETERAN
PRG Real Estate - San Jose, CA
VA Home Loan Specialist - SF Bay Area

Thanks for the tip Joe! I am also fairly new here, and I try to learn as much as I can. 

Jun 25, 2012 02:52 PM