Customer Follow Up Marketing Appreciation

By
Real Estate Broker/Owner with Leagan Realty

Customer Follow Up Marketing Appreciation


Customer Follow Up Marketing Appreciation

 

Everyone knows you can’t have a business without customers. However, one of the worst mistakes any business can make is focusing its marketing efforts on attracting new clients while neglecting past and current customers. Studies have shown that the cost of acquiring a new customer is far greater than what it costs to generate business from an existing client.

 

Thanking your clients for their business can also set you apart from your competitors, increase loyalty, boost sales and even build relationships that last a lifetime. Effective marketing depends on repeat exposure and showing appreciation is an affordable and effective way to build your company’s presence.

Here’s what you can do to show your clients how grateful you are for their business:Customer Follow Up Marketing Appreciation

1.  Send a thank you card after an appointment or major purchase. Thoughtful and unexpected thank you notes are an easy way to let people know you appreciate them. Consider sending a hand-written note in the mail. Sending birthday cards with a coupon is another way to express your appreciation.

2.  Give small gifts. Token items such as flowers, books, and mugs make thoughtful gifts for clients. These can be sent on special occasions or can be sent for no other reason than to show your gratitude.

3.  Let them choose their own reward. Give people what they want by letting them choose among several options. Introduce a rewards program that lets customers choose from a variety of gifts or coupons if they spend a certain amount within a month, for example.

4.  Surprise them. Select repeat customers at random and surprise them with a free gift or a discount. Zappos, a company that is renowned for its strong customer service and company culture, gives “surprise” free upgrades to overnight shipping for many customers.

5.  Fill customer service roles with people who are patient and have a pleasant attitude. Encourage your employees to be personable, particularly when they interact with your customers. “It’s the simple things that mean the most to everyday people, it’s about caring and listening to the customer,” Jane Judd, the senior manager of Zappos’ Customer Loyalty Team, tells Econsultancy. “Many times retailers are about the sale and not the experience. We try our best to be personable and we don’t upsale our customers or put a time limit on our calls.”

 Customer Follow Up Marketing Appreciation

6.  Implement your customers’ suggestions and tell them about it. Score points with your customers by proving to them you’re taking their suggestions and complaints seriously.

7.  Reward referrals. The highest compliment a business owner can receive is a referral. Always acknowledge when a customer sends business your way. This gesture deserves recognition in the form of a thank you note, discount on services or small gift card.

8.  Pay it forward. If your clients are business owners, look for ways to refer business to them in return.


 

Leagan Cards

 

9414 East San Salvador Dr. Ste 112

 

Scottsdale, AZ 85258

 

Cell: 480-403-1075  

 

E-Fax: 888-422-9951

 

Email: Lisa@LeaganCards.com

 

Distributor # 126389

 

 LIKE Leagan Cards on Facebook! us on Facebook at https://www.facebook.com/pages/Leagan-Cards/202077213171066

 

 

 

Send out a free Greeting Card today!
www.LeaganCards.com

 

Customer Follow Up Marketing Appreciation

 


 


 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Technology & Tools
Tags:
lisa eagan
customer follow up marketing appreciation
leagan cards

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
885,708
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Lisa,  All good suggestions.  Everyone likes to be appreciated.   Good service is a must!

Sep 16, 2012 09:32 AM #1
Rainmaker
456,772
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

These are good ideas. I like pop-by's and ALWAYS thank a referral source with something small. I see you have Sent Out cards on your post...I have been approached several times about this and I think it is a great idea, HOWEVER it doesn't give that personal feel as you mentioned like with a hand written note, so I haven't jumped on board.

Sep 16, 2012 09:40 AM #2
Rainer
56,120
Lisa & Gary Eagan
Leagan Realty - Scottsdale, AZ

Hi Shannon,

Thank you for reading my post. I understand how you feel about the personal feel. Send Out Cards is a game changer like many other businesses like the Blockbuster Stores to NetFlix. It is all moving to technology based. The cards have the ability to be used with your own handwriting font and you can send out campaigns in seconds. The Send Out Cards are so high quality and with the ability to upload photos, these are cards that people will keep and even display rather than toss. I have tons of businesess jumping on board to use them from Attorneys, Insurance companies, plumbing companies, financial planners to name a few so many people are going in this direction. Have you ever tried it and sent a card? You are welcome to try it for free at www.LeaganCards.com

Lisa

Sep 16, 2012 09:50 AM #3
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainer
56,120

Lisa & Gary Eagan

Ask me a question
*
*
*
*
Spam prevention