Do What You Should for 7000 Points and More Business

Services for Real Estate Pros with ActiveRain

Precision targeting

Hyper Local Blogging

(I am not above bribery. I would never bribe a police officer or a politician (as if they need more of that). But I'll bribe my son from time to time and I'll certainly bribe all of you. I shouldn't have to bribe you of course. You should be doing what I'm about to bribe you to do at least once a week already. So if you're is your bribe)

There is no better post that you can create for your real estate blog than one that focuses on a very specific area of your market. Very specific.

We have members that have written the kind of posts I'm going to challenge you to write who have gotten over 10,000 clicks on their blog post and closed multiple transactions from one post.

In fact, one member of ActiveRain is hosting a challenge that tries to get you to create similar content for your blog. (although Amy has you writing about the people and businesses in your market) But I believe this content is so important that I'm going to bribe you to write a very specific type of post. This is not the first time I have done this type of thing (that link will have a ton of examples in the comment section if you want to check it out. It will also give you some more insight to what I'm talking about here) and will not be the last.

Starting today and going through July 6th at 11:59pm I am going to award 1000 points for every post you write about a subdivision, condo complex, neighborhood or very specific real estate element of your market (up to a maximum of 7 posts). These kind of posts get ridiculous amounts of traffic over time and they are leading to business for our members every day. If you are not writing them, or you have in the past but you didn't quite finish covering your market, it's time to get back on the ball.

Why? Because these are the posts that will bring you business. Ed talks about having 6 transactions in 12 months as a result of one series of these hyper local posts.

You'll hear all kinds of names for these posts; hyper local, localism, community posts. What we are talking about is focusing very specifically on an area in your market and writing the best piece of content about that area available on the internet. By doing this, you can be the number one result on the search engines when someone comes looking for information about that part of your market. And believe me, they come looking for it.

If you never write another type of blog post, this should be the type you write. The best way I can show you to write a blog post of this nature is to point you to our SEO class on ActiveRain. The video I just linked to is an hour long. It will be the best hour you have ever spent on ActiveRain (and not just because it's my voice you get to fall asleep listen to). Watch it! Watch again if you have to. You can also check out my post about the anatomy of a solid hyper local post. In that post I share a bunch of things you can include as it relates to the area you choose to write about.

The Challenge:

(this might get a little technical, but you are in real estate, you deal with technicalities all day long. If you mess up in your job, someone loses money or gets sued, if you mess up here, you just lose your 7000 points)

Write up to 7 hyper local posts about 7 different specific areas of your market. Follow all the rules from the SEO class (I know, you're going to have to watch it, but I swear it will be beneficial)

After you complete your 7th post, include a link to all seven of your posts in one comment on this blog post. So not 7 different comments with one link comment, with 7 links.

If you only complete 5 of the posts, shame on you that's cool, you'll only get 5000 points. Then leave one comment with a link to your five posts.

I don't care how many words the posts are. I could care less if you half ass it to get the points. Consumers will care greatly when they land on your content expecting to learn all they want to know about living in a particular area of your market, and are disappointed because your post stinks. Take some time. 3 great posts is way better than 7 crappy ones.

If you are a loan officer or other professional, I want your posts to focus on a product or term in your business in conjunction with your geography. For instance, a loan officer might write a post about 'Physician loans in Ann Arbor MI'. Then another post about 'Getting Approved for FHA financing in Ann Arbor MI' and a third post about 'Refinancing a VA loan in Ann Arbor MI'. See, a product or term in your business, in conjunction with a geography.

I'm going to give you the points if you make the effort. That means you take the time to watch the video I link to above. If you do that and you completely miss the mark, I will help you. If you are lost and have no idea what I am talking about, ask a question below or call me and I will help you.


The Prizes:

Anyone who completes all 7 posts and submits them by July 6th at 11:59pm Pacific Time will be entered to win a free year of IMSD ($599 value). We will give away three free IMSD accounts via a random drawing from all the folks who submit at least 5 posts.

What is IMSD? It's the Internet Marketing Specialist Designation put together by my friend Ben Kinney. The guy (and his team.....he has a team, no one could sell this much without a team) sold over 500 houses last year and via IMSD he gives you his entire business in a neat little package. He gives you listing presentations, scripts, lead generation techniques, and a ton of awesome content that will help your business.....guaranteed! (no seriously, if you buy IMSD, and you don't like it, they give you your money's really guaranteed). I don't have to tell you that you're going to have to work hard to get anywhere near what Ben does, but IMSD is a great crash course to get your business off the ground.

In fact, you could come join us for a free webinar with Ben Thursday June 28th where he discusses how to become a top notch listing agent. This will give you a little taste of IMSD if you are interested.

Posted by

Bob Stewart
ActiveRain Ambassador


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Re-Blogged 13 times:

Re-Blogged By Re-Blogged At
  1. Eileen Burns 06/21/2012 03:54 AM
  2. Cathy Criado 06/21/2012 06:14 AM
  3. Kathy Streib 06/21/2012 06:21 AM
  4. Debbie Gartner 06/21/2012 10:43 AM
  5. C. Lloyd McKenzie 06/21/2012 05:08 PM
  6. Christin Griffin 06/22/2012 01:06 AM
  7. Andy Freeman 06/23/2012 03:09 AM
  8. Michael Z. Davidson 06/23/2012 02:46 PM
  9. LINDA SABO 06/25/2012 02:26 AM
  10. Cheryl Ritchie 06/26/2012 07:19 PM
  11. Bob Miller 06/27/2012 06:12 AM
  12. Beth and Richard Witt 06/28/2012 07:17 AM
  13. John McCormack 07/01/2012 12:21 AM
ActiveRain Community
ActiveRain Contests
hyper local challenge

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Lottie Kendall
Compass - San Francisco, CA
Serving San Francisco and the Silicon Valley

Oh--I thought I had until July 9! Well, here are my two condo complex posts:

Pacific Place, where you Can Live your San Francisco Dream - 06/28/12 05:14 AM
The Everett House-a downtown Palo Alto treasure - 06/25/12 07:35 AM
Jul 07, 2012 02:52 PM #379
Kimberly Tapscott
Keller Williams Prestige Properties - Stamford, CT
Giving you the service you deserve!
Ok Bob. I misunderstood the deadline. I had 7 on my mind and thought the date was 7-7. Hopefully you'll count these.
Jul 07, 2012 10:11 PM #381
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Geez, I feel bad for the people who missed the deadline.  What will you do?

Jul 08, 2012 08:07 AM #383
Emily Medvec Qualifying Broker
Hello Realty Partners - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Thank you for the opportunity. Here is my submission for this challenge.


Jul 08, 2012 10:55 AM #384
Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I can't wait to see the winners!

Jul 08, 2012 03:43 PM #385
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

Any guidance on when these juicy points will be awarded.  Looking forward to seeing them added to my total.  Thanks for the challenge.

Jul 09, 2012 12:13 AM #386
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

Well dang!  I am just seeing this post so I missed the boat.  I will make it a point, from now on to check out the contests and especially to read your posts on a current and regular basis - instead of paying catch up!

Jul 09, 2012 01:29 AM #387
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Had fun with this and have set my own personal challenge now to get moving and get more hyper local posts going.

Jul 10, 2012 09:17 PM #388
The Isaacs Team llc
RLAH 11 Dupont Circle, Washington DC - Washington, DC

Curious about why this post disappeared from the contest boards?

Jul 11, 2012 01:10 AM #389
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Hi Everyone,

WOW! Wasn't expecting this much participation but it's AWESOME!! I am going to start working on awarding points now. Not 100% sure I will get them all done today but I hope to have them done by the end of the weekend. Looks like less sleep for me this weekend.

There is certainly some really great content in here!

Points are on their way and then we will circle back early next week and hand out the three random IMSD memberships!!

Jul 13, 2012 05:04 AM #390
Jerri McCombs
Hendersonville NC Relocation - Hendersonville, NC
Hendersonville NC Relocation

Thanks so much for the push to get these articles completed. It was about more than the points for me (although I really appreciate the points!) 


Jul 16, 2012 05:05 AM #391
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Alright, we just finished awarding all the points. Assuming you had your links on this post, you should now have your points for the hyper local challenge.

Now to randomly pick some winners to get a free IMSD membership. I'll be back with some winners for that in a little bit. 

But, remember, you all are the real winners if you took the time to learn how to create this type of post.........AND you plan on implementing this style of post as a consistent staple of your blog well into the future!!

Jul 16, 2012 05:14 AM #392
Michael Blue
Home Smart Realty West - Encinitas, CA
REALTOR - 760-889-8877, Encinitas/Carlsbad
JodiAnn Garone
Century 21 Action Plus Realty - Freehold, NJ
Bringing you Home!
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Hi Bob,


Thank you for allowing me to complete the hyper-local 7000 point challenge. Below are the four blog posts you promised that you would credit me for..


Thanks, JodiAnn

Jul 22, 2012 02:09 PM #394
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Bob, I wrote all of these and forgot to put in the links.  So here they are!

4701 Connecticut Avenue: Harry Truman Slept Here!

Have a Fun and Happy 4th!

The Westchester Cooperative: If Only They Allowed Labradoodles!





Jul 24, 2012 01:27 PM #395
Steve Wilhelmy
Keller Williams Classic Realty Northwest - Maple Grove, MN

Too Funny! I googled what the points were all about...this post came up and I thought it was current, but I guess it was from a few years ago! Am I too late???

Jun 27, 2014 10:02 AM #397
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