Very simple concept but not well-practiced by most people.
Consider, if you can buy something that is worth $100 for $70 and later sell it for $120, you just made a profit of $50. Okay if the market isn't so good, and you only sell it for $100, you still make $30. Even if you have it sell it for $70 (don't forget it is still worth $100), at least you are breaking even but you wouldn't do that unless you have to.
This is why we always shop for deals in real estate. The experts in buying the distressed properties, short sale and/or from foreclosure auctions all follow this simple concept. Good deals don't come by easily but they are out there everyday. Buying at the regular price is not a good deal. Smart investors even buy their homes from auctions so they can maximize the return when they sell it.
A Good Deal Is When You Buy, Not When You Sell - Because by the time you want to sell, it is already a good deal to begin with.
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